After the earthquake, the Japanese hardware market demanded the Canton Fair, Japan buyers thousands of people

Surprisingly, the Japanese market opportunities that were thought to be “shocked” by the earthquake did not fall and rose. The number of Japanese buyers reached 1,239 before the opening two days, an increase of 16.89% over the same period last year.   How does the Japanese market change? Chinese companies will welcome 10 years of opportunity compared to the "small retail" type of ordinary buyers, the voice from Japan's large multinational procurement group may be able to give the company a reassurance. Yesterday, the Canton Fair's large multinational company procurement recommendation will usher in the first Japanese purchasing company TRIAL. The sales are among the top supermarket chains in Japan, with a purchasing team of about 100 people, and the purchase amount is estimated to be $3 million. The company’s overseas development peak said that at present, domestic supplies are in short supply and demand is extremely high. The future purchase volume will only increase and will not decrease. “Especially in the next six months, with the expansion, our procurement scale will increase greatly.” “There are too many goods needed after the earthquake in Japan.” Arakawa, the head of China’s Hong Kong Commercial Company’s office in Japan, said, “Japan’s post-earthquake reconstruction is only At the beginning, the growth in demand for various commodities, especially building materials, will last at least 5 to 10 years.” Japan’s Gangnan Trading Company is famous for its DIY construction hardware supermarket in Japan. After the earthquake, its business grew by at least 10%. "In the same period, we only have at least 30 million yen in purchases, and about 90% of them are from China." Arakawa said that after the earthquake in Japan, the sales of poplar plywood even exceeded hundreds of times. . In the eyes of Arakawa, the Japanese retailers’ purchases in China are not just due to the earthquake. In fact, after the global financial crisis, the share of direct purchases by retailers has been increasing. Indeed, the Canton Fair will be held in the city. Various types of Japanese retailers such as Germany and Trial have come to China for gold rushing, and Chinese goods with good quality and low price have great advantages. "We hope to increase the proportion of direct imported products from 30% to 50% in the near future. It will reach a level of 1.5 billion US dollars, and most of the goods will also come from China. "Arakawa Haruko said. What products do you need most in Japan? Blankets, diesel generators, pumps, flashlights, batteries, emergency lights, food... Since the Japanese multinational procurement giant has shown great enthusiasm for Chinese products, then for China's foreign trade For enterprises, the first thing they need to understand is: What products do you need most at present? What problems do you need to pay attention to when exporting to Japan? Delivery time is more important than price. “The most urgent need in Japan is blankets, flashlights, batteries, food, etc. These materials will be the focus of our purchases in the Canton Fair. "TRIAL overseas development is the peak to tell the author. He particularly stressed that in view of the shortage of domestic materials in Japan, the purchase time is more about the delivery time, and the price has become secondary. "Although some orders in China have been suspended, However, it is only due to the problem of transportation that the delivery period is delayed and will not be cancelled. Zhu Qiumei, head of Don Quixote, Japan, expressed the same view. He said that some orders for ordinary small appliances may be cancelled, but the purchase of daily necessities will increase. "Like solar flashlights, emergency lights, etc." It is urgently needed in Japan, and we need a lot of purchases in the near future. Zhu Qiumei said: Yao Wenping, vice president of the China Chamber of Commerce for Electromechanical Industry, also told the author that according to the survey conducted by the Chamber of Commerce of the Electrical and Mechanical Industry Association in the Canton Fair, the current orders from Japan have been canceled quite a bit, but at the same time, domestic diesel generators, pumps, Japanese orders for solar flashlights, electric bicycles, hardware products, etc. are very strong. The author also learned that Japanese buyers who have always had high requirements for product quality, in view of the current shortage of materials, procurement quality scale (especially disaster relief substances) It has been much more relaxed than before. Chinese products must conform to Japanese standards. During the visit, many companies have realized the opportunities brought about by the earthquake in Japan, but they are not familiar with Japanese standards. "I don't want to do it, the key is not. Understand that the market and access standards are all unknown. "Many hardware suppliers told the author. "Many companies have very good products, but they do not meet Japanese standards. Arakawa Haru told the author. A buyer also told the author that many of the Chinese companies' products have been fully up to standard in quality, but they lack understanding of Japanese standards. "But it doesn't matter, everyone has one year of preparation time. Japan’s reconstruction is just beginning, and it is believed that it will last at least 5 to 10 years, which is a rare opportunity for the majority of enterprises. "Arakawa Haruko said. But many companies have been gearing up and intend to enter the Japanese market through the opportunity of Japan's reconstruction. Chongqing Maxim Group is a leading enterprise in the domestic door industry. The group's vice president, Yi Wen, said that after the earthquake in Japan, The company has already started to develop products for the earthquake zone in Japan. Liu Ren, general manager of Dongpeng Ceramics, is also eager to move to the Japanese market. He said that in the past years, the Japanese market was only used by agents, and sales were relatively small, but this time Japan’s post-disaster reconstruction is obviously an entry. Opportunity, "We have decided to personally participate in the largest ceramics exhibition in Japan in the second half of the year, and hope to open up the Japanese market through this time. ”

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