Aluminum door and window enterprises can achieve a win-win situation by combining online and offline

E-commerce has become a popular vocabulary hanging on people's lips. It is not only the development trend of the times, but also the development needs of aluminum door and window enterprises. However, compared with other fast-moving consumer goods, the aluminum door and window enterprises have a lot more troubles in e-commerce, and the problems to be solved are more complicated than those in the clothing and cosmetics industries.

Joining the e-commerce ranks is the trend

Nowadays, enterprise e-commerce has become the trend of the times. However, due to the particularity of aluminum door and window products, many aluminum door and window enterprises are still in the stage of exploration and trial for e-commerce. At present, the significance of e-commerce for aluminum door and window enterprises is not success, but constantly Learn in the groping. Some aluminum door and window companies that have already covered water and electricity companies say that joining the e-commerce team is a trend, and it is also a necessity. However, e-commerce is like a double-edged sword. While selling online, you should also take care of many dealers and other dealers.

Aluminum doors and windows are different from other industries, and online shopping can cause many problems. First, consumers can't get enough consumer experience online, so they can't accurately grasp the volume and texture of the product, which affects their purchasing decision. Second, aluminum door and window products have the speciality of large size, difficult transportation and easy damage. Therefore, returning goods are troublesome and costly, especially logistics costs; in addition, aluminum door and window products have higher requirements for logistics and after-sales, and the process is complicated. It is difficult for aluminum door and window enterprises to deal with the relationship between after-sales, logistics and the original channels.

Online and offline integration into a community of interests

In the case of aluminum door and window enterprises and aluminum door and window brands, and the market space is limited and declining, how can aluminum door and window enterprises find an effective sales method, which has become the focus of strategic deployment. At present, large aluminum door and window enterprises and in the case of market coverage to a certain scale, the formation of interest communities between enterprises and offline dealers seems to be the best sales model for aluminum doors and windows industry, namely online stores and offline stores. Interactive and collaborative, after the online order is placed, the customer will form a community of interest according to the customer's local area. Overall, this model is feasible and can achieve a win-win result for enterprises, dealers and customers.

This model has somewhat reduced the dependence of aluminum door and window stores on the geographical location of the store. For consumers, this model provides rich, comprehensive, and timely merchant discount information, which can quickly filter and order suitable goods or services at an affordable price. For e-commerce aluminum door and window enterprises, this model can bring large-scale and high-viscosity consumers, and thus can win more consumer resources.

Concerned about surprises

Label: aluminum door and window enterprise combination of online and offline can achieve win-win situation

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