Analysis: Hardware lock products have a brand to have a market

It is reported that China's hardware products, especially hardware locks, are still in the low-end development period, while the international hardware industry market has been relatively perfect, and the market share of high-end products is high. It is reported that China's hardware products, especially hardware locks, are still in the low-end development period, while the international hardware industry market has been relatively perfect, and the market share of high-end products is high.
The low threshold for the lock industry needs to raise the threshold of the industry:

Even if the hardware locks company has an advanced patented technology, similar lock products will appear in the hardware lock market. The threshold of the hardware lock is low everywhere, and the lock patent protection is weak. In the current environment, the lock industry threshold is destined to the chaos of the hardware lock market.

Lock market infringement incidents have occurred:

A few days ago, the city's Choucheng Industrial and Commercial Office seized 50 boxes of suspected infringement of the registered trademark "YALE" on the Jiangling brand car in front of a storefront in the urban bridge west street according to the report clue, accounting for 27,000, and seized it according to law. It was found that the registrant of the "YALE" trademark was Yale Security Company (USA), and the "YALE" brand lock sold by the party Chen was sold without permission from the trademark registrant. According to the parties, the trademark infringement lock was purchased from a business owner in Pujiang on July 8 at a processing price of 0.35 yuan each, and then shipped to a store in Qiaoxi Street for sale. The goods were not seized and were seized by industrial and commercial law enforcement officers.

The lack of brand awareness in the hardware lock market:

Hardware locks companies lack brand awareness. In the hardware lock market, they do not have their own brand of lock products, just some miscellaneous brand lock products. Small locks should also have his brand products. With the brand, lock products have their own labels, increasing customer recognition. However, some lock companies do not realize the importance of the brand, so there are few brands of hardware locks.

The hardware market can be seen everywhere, there are brands, no brands, in short, the fish and the dragon are mixed, the hardware locks enterprises have low barriers to entry, many hardware locks have many types of products, the quality requirements are not high, the prices are cheap, so there is a certain market, this kind of The low-threshold hardware lock market will inevitably bring down the overall market threshold for hardware locks.


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