Analysis of two major problems commonly faced by ceiling companies

Now part of the high-end brand of integrated ceiling companies, facing two headaches: First, slow shop, open only 10 stores in 1 year; Second, after the opening of the store is difficult to sell a large number of products, cash flow tight. At present, some companies are beginning to work hard to adjust existing channels: large enterprises add new production lines and expand production capacity on the basis of existing product lines; small enterprises increase new projects, test water conversion, cross-line marketing; and other companies join in real estate developers. , directly for the project to do supporting services.

Companies that develop agents or specialty stores across the country have mixed advantages such as short delivery times, low prices, and wide connections. If they want to share a share with them in the market competition, brand integration ceilings should be better. The "products, quality, price, service," etc., but most dealers do not do well in these areas, it is estimated that about 3 dealers are on the brink of being eliminated.

Cost pressures have increased as prices have risen, inflation has increased, and the cost of raw and auxiliary materials has risen. This has become a dilemma for the integrated ceiling building materials industry. Enterprises in many industries are deeply stressed.

One boss revealed that sales volume in 2010 increased by 20%, but profits did not increase but decreased by 30%. This "upside down" phenomenon has caused headaches for practitioners. Another owner said that his factory rent is 500,000 yuan a year, and renting a total of 2.5 million yuan in five years. If such sales are expensive, if the sales volume does not increase sharply for three months in a row, companies will be under pressure to survive. , taxes, firefighting and other expenses, production costs only increase, but painstakingly managed to make no money.

The production and sales of disproportionate manufacturers, distributors, stores and other major factors constitute the market structure of the integrated ceiling industry. In order to digest production capacity, many companies continue to develop distributors and agents, leading to an increase in the number of home building materials stores. From the two elements of “inventory” and “incremental”, although stores, independent stores, and integrated ceilings in most regions of the country all have their dealers removed from the market and diverted, the new volume is still greater than “exit”. the amount".

Many companies have built new plants and expanded old ones. Due to their large goals, concentrated investment, and flexible investment policies, the integrated ceiling industry has seen the development of 200 dealers in one year. For example, a factory that the author visited recently was transformed from other industries. In only one year or so, the development speed was rapid, and the antenna was extended to the whole country, but the actual sales volume did not increase.

The state has stepped up efforts to regulate and control the property market, which has caused the ceiling market to have a strong wait-and-see atmosphere. In addition, production costs have risen and many companies have been hindered from developing. We hope to expand production capacity and reduce costs with large-scale production. As a result, production and sales are seriously out of balance and the terminal market is overcrowded.