Cabinets and e-commerce become more and more mature

In the home building materials enterprises mainly based on traditional entity companies, the offline promotion effect of Jin Jiuyin 10 is weakened. How to integrate online marketing has become an inevitable problem for cabinet companies. Although the cabinet company has a slow pace of e-commerce due to the special attributes of the industry, it is undeniable that even if the road to e-commerce is difficult, it must be firmly explored.

Cabinet companies have a view on e-commerce

Nowadays, more and more cabinet companies are willing to take the initiative to try and expand their network channels. Among them, there are choices of pure e-commerce, and there are also choices to drive offline sales. The industry believes that online and offline processing is very important.

The person in charge of the cabinet company said that although the online e-commerce is hot, he has a censored attitude towards e-commerce. "The online trade in the cabinet industry is still facing many difficulties.

Some insiders also reminded that "the last year was more than eleven more violent, and the transaction volume was also large. In fact, the rate of unsubscribing after the holiday was still quite high." Now the home e-commerce market is mixed, lack of standard, and the test is the consumer. Eyesight.

Online promotion of the offline promotion method is feasible to do e-commerce, service is the key to keep up. "We are working hard to change this consumer spending habit, so that consumers can get good service online or offline. And enjoy."

Some companies are also in favor of trying to promote offline promotion methods. "Online response is faster, and it can bring more information to consumers. As far as manufacturers are concerned, after collecting data online, the evaluation of order quantity is also It can be more accurate. The left and right are the drainage mode, and the online promotion is also the experience under the cable. The cabinet is not a fast consumable, and it is necessary to actually experience it before purchasing it."

At present, cabinet companies still have to use online channels to drive offline transactions. "From the current point of view, enterprises are still mainly on the Internet, not based on transactions, mainly relying on the experience of physical stores to facilitate transactions."