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As the wind vane of import and export, the second phase of the 2013 Autumn Fair, which mainly displays furniture, kitchen utensils, daily-use ceramics and home decorations, will be closed. According to the statistics of the conference, as of October 26, the total number of buyers attending the conference was 148,400, a slight increase of 3.73% from the autumn fair last year and 7.68% lower than the spring fair this year. Exhibitors generally said that due to factors such as the US Environmental Protection Act and the European economic downturn, the overall performance of the Canton Fair's home sector has declined compared to last year's Autumn Fair and this year's Spring Fair. Phenomenon: the cost of manufacturers has risen sharply, but it is difficult to raise the price of the major categories of the home sector. In this performance of the Canton Fair, a person in charge of the Anhui Pavilion told reporters that from the transaction of the exhibition, the kitchen utensils, Furniture, woven goods and gardening supplies grew faster, while the decline in kitchen supplies was more obvious. “Under the influence of the big environment, the export market, especially the European market, is much worse than before. The biggest difficulty is that the overall order volume of customers is declining, and the price demanded by customers cannot rise. We basically cannot increase the price, and the overall profit further declines.†Foshan family Miss Tang, the business manager who produces kitchen and bathroom supplies, said helplessly. Generally speaking, with the rapid growth of domestic production factor costs and the acceleration of the appreciation of the renminbi, the export unit price should show an increasing trend. However, the reporter found in the interview of the Canton Fair that “the price increase is difficult†has become a helpless answer for many companies. According to the survey results of 15 national enterprises of different exhibition areas and different varieties, the quotes of most enterprises are the same as those of the previous Canton Fair. Only two companies have raised their prices: 1 price increase of 2%, 1 The price increase was 5%, and the remaining 13 companies said they could not raise the price. At the same time, a number of glass jewelry, kitchen utensils and daily-use ceramics companies said that orders for this year's show were mainly short-term orders and small orders, and orders for promotional items increased significantly. The small amount, short cycle, and many promotional items have become the main features of the company's orders. The reason is that overseas buyers have changed the pattern of the previous big orders, and constantly adjust the product structure according to market demand. An order is often split into small batch products of different materials and different varieties, and the market is changed through small orders. . Second, the international market is still in the doldrums, and consumers' consumption power is insufficient, and instead they purchase low-priced promotional items. Analysis: The decline in European orders is the main reason. In addition to the US environmental protection threshold, furniture exports are blocked. At this Canton Fair, the domestic sales of high-end furniture seems to be unsatisfactory. “I didn’t expect that we also suffered the impact of restricting the consumption of “three publicâ€.†In the second phase of the 114th Canton Fair, an exhibitor from Chaozhou, which produces high-end furniture, told reporters that the central government’s restrictions on the “three public†consumption have affected many places. The city has canceled the purchase of high-end office furniture. "From May to June this year, the clubs opened by many listed companies in Beijing, Guangdong and other places have unsubscribed high-end furniture that was originally placed, and some have a few hundred. Ten thousand yuan." "We have been doing high-end craft ceramics. It is watching the domestic high-end consumer market rise in recent years. Especially for some high-end restaurants, clubs, families, etc., the demand for high-end furniture is increasing, and it has begun to become domestic. The high-end furniture business." The person in charge of the company told reporters that the business was very hot at first. However, this year suffered from the impact of limiting the "three public" consumption, many of the original orders have been unsubscribed. "Now the order in Europe has also fallen by 30%. It is really hit by multiple attacks." The entrepreneur lamented that "some listed companies have ordered millions of yuan of goods, and now they have retired. We can only think about it." The way out.†The reporter saw at the scene that this company’s booth would cost more than 60,000 yuan for a European-style dining table, and a set of gorgeous craft ceramics would be as high as tens of thousands of yuan. A private enterprise boss who originally planned to meet in Beijing told the Information Times reporter: "I am definitely giving up the plan now. I have seen many clubs in Beijing, they are very deserted and have no business at all. Some of the high-end furniture that was originally ordered had to be unsubscribed. Some have also lost some deposits. However, there is no way.†The owner of a senior club in Guangzhou told the Information Times reporter that “Beijing has many high-end clubs, which are private places for enterprises to engage in business activities or government reception. High-end clubs generally Collecting membership fees to form a fixed source of customers, and then conducting various types of business meetings or events, although the membership fee threshold is relatively high, but the biggest profit point of this format is the consumption of alcohol." After the "three public consumption" is limited, many clubs All received a request for a refund. And even if some companies' related activities are low-key and consumption is significantly reduced. The person in charge told the reporter: "Guangzhou's high-end club business has fallen by more than half since May this year." New development of the furniture sector of the Canton Fair e-commerce platform Since last year, the furniture and building materials industry has shown weak exports and opened up new channels. A new direction for manufacturing transformation and upgrading. During the 114th Canton Fair, the Canton Fair's home e-commerce platform officially opened a furniture area. It is reported that since its establishment in July last year, the official e-commerce platform of the Canton Fair has covered 51 sub-categories of 15 major industries, providing exhibitors with more than 6 million domestic and foreign buyers resources accumulated in the Canton Fair for more than 100 years. Liu Jianjun, deputy secretary-general of the Canton Fair and chairman of the Canton Fair E-Commerce Co., Ltd., said that wooden furniture is the main category of imports from Europe and the United States. The Canton Fair e-commerce platform is committed to creating an O2O service model that integrates online and offline, and actively pursues for Chinese furniture companies. Go out and ask overseas buyers to come in and find a new way. I hope to help Chinese furniture companies to adhere to the global market, and also help buyers around the world to find reliable suppliers and purchase the best quality products in China. The reporter saw on the scene that dozens of professional translators are always ready to help Chinese furniture companies face-to-face communication with multiple overseas buyers. The exhibition also invited famous Spanish designers to visit the site to exchange the latest industry design fashion with Chinese furniture companies. A furniture company exhibitor in Shunde District of Foshan said that the Canton Fair provided a global e-commerce platform service for furniture companies, opening up new sales channels for enterprises with wider and lower cost, and attracted more attention from domestic and foreign real-name buyers. It is a very intimate value-added service. New trends in ceramics have fought in the Canton Fair. In addition to furniture and home accessories, building sanitary ceramics is an important part of the Canton Fair. Despite the decline in the overall turnover of building materials in the Canton Fair, a gratifying phenomenon is that more and more building sanitary ceramics companies have moved to the Canton Fair. In the past years, the Foshan Taobo Fair held by the Canton Fair has diverted a considerable number of tiles inside and outside the province. enterprise. This year, nearly 100 ceramic tile companies have fought in the Canton Fair and become a new force in the home building sector. In recent years, some large ceramic brands such as Dongpeng, Xinzhongyuan, Xinmingzhu and other domestic first-line ceramic tile brands have gradually withdrawn from the 11-year-old Taobaohui. Fang Zhipeng, general manager of the new porcelain edge ceramics who participated in the ceramics fair for six or seven consecutive years, said that the annual Taobao meeting cost about 70,000 yuan for renting shops and decoration. The cost is not large, but the effect is average. Foshan Xinzhongyuan Ceramics, which has a high proportion of exports, was a frequent visitor to the Tao Expo and the Canton Fair more than a decade ago. However, since 2009, the company has stopped participating in the Tao Expo and only held the "battlefield" of the Canton Fair. The person in charge said that the Canton Fair is much more expensive than the Taobo Fair. The price of the shop is 8,000-10,000 yuan per square meter. Coupled with the cost of manpower and material resources, the cost of the Canton Fair will definitely exceed one million. But even if it is expensive, the company will choose the Canton Fair, because the proportion of foreign trade in the Taobo Fair is only about 5%, which is far lower than that of the Canton Fair. Participating in the Canton Fair will have a significant effect on the ceramic tile enterprises to seize the overseas building exterior wall and interior decoration market share. Produce orders for many overseas orders, especially in third world countries.