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In the low tide of the industry, it is not the birth of a giant, that is, someone withdraws from the market. Now, the machine tool industry has undergone tremendous changes from competitive content to competitive forms.
If you want to use such a word to summarize the mentality of the machine tool industry peers. Privately think that it may be more appropriate to be confused. After all, in various conferences, various machine tool manufacturers and dealers have expressed their attitudes that the market is not optimistic.
The market tends to be sluggish. This is a problem that everyone can realize, but there is still a lot of downturn in the market. No one knows, but it is certain that the “golden age†of traditional CNC machine tools has ended.
But at the same time, every technology update has also made industry competitors happy, because technological changes mean the elimination of old products, and new demand is also the driving force for the development of the industry.
At the press conference of CIMES2014 (the 12th China International Machine Tool Show) in April, Yang Xuetong, executive vice president of China Machinery Industry Federation, said that the main business income of machinery industry in 2013 was about 20.4 trillion yuan, while machine tools The industry is only about 450 billion yuan, accounting for about 2.2% of the main business income of the machinery industry. Strictly speaking, this ratio has not changed much in the past few years.
Therefore, from this perspective, there is no big change in the overall scale of China's machine tool industry, that is, our contribution rate to the machinery industry has not changed.
"But the total amount reflects the past and current status of the machine tool industry. It is impossible to accurately measure the progress and shortcomings of this industry. Therefore, I think that the crux or the entry point of the machine tool industry that has been so popular for so many years should be analyzed from other angles. For example, what is the growth of China's CNC machine tool production from high speed to low speed? What are the major advances in China's machine tool industry? What are the market developments in China's machine tool industry?
Yang Xuetong pointed out that the data of CNC machine tools in 2005, 2008 and 2013 were 58,500 units, 139,700 units and 200,000 units respectively.
It is not difficult to see that from 2005 to 2008, the growth rate of China's machine tool production is very large, and the growth rate from 2008 to 2013 has dropped significantly. Especially in recent years, the growth of machine tool output has obviously changed from high speed to low speed. .
However, we continue to look deeper. From a structural point of view: in 2005, the economy accounted for 85%, and in 2013, the economy only accounted for 20%. This change shows that the development of our industry has reached a big step. If the goal of the industry 10 years ago is mid-range growth, and now the goal of the industry is very clear, it is to transform and upgrade, and move toward high-end.
Yang Xuetong said that the current reforms in China are now entering the deep water area, which is difficult and important. The next step for CNC machine tools is to enter the high-end area, which is equally difficult and important.
He is special. In this process, the change of the market and the speed of the growth of the industry's enterprise capacity are inevitable, because the growth of capacity in the past few years mainly relies on technological upgrading, and now it relies mainly on innovation and talent pooling. This is China's machine tool industry. A relatively long-term huge challenge and opportunity in the process of progress.
Deeper and thinner
Since the machine tool industry is not a mass-produced industry, it is an industry that achieves its scale and level in multiple varieties and small batches.
One proof is that more than 10 years ago, China National Machine Tool Corporation had a series of varieties and production companies, but it is difficult to come out again because of too many varieties. According to incomplete statistics, there were 125,000 varieties in 2005 and there are now 45,000 varieties.
Yang Xuetong said that the characteristics of individualization, specialization and specialization are becoming more and more prominent. This has been called tailor-made in the past. Now it is called "private customization". In the past, it was called a turnkey project. It can now be called special design and full life process service.
The great success of private ordering is undoubtedly because it meets the needs of people to achieve specific wishes. For the specific needs of machine tools for machine tools, customized products such as special machine tools and compound machine tools have undoubtedly become the private version of the machine tool version. system". Jin Fuji, deputy chief craftsman of the Beijing Machine Tool Research Institute, has clearly stated that customized products such as special machine tools and compound machine tools have become a development trend in the machine tool industry. For example, custom-made processing equipment has become a new trend in the demand for processing equipment in the aerospace manufacturing field. This is because the customized processing equipment has a special configuration and more specific functions, and can achieve high-efficiency, high-speed processing capability to meet difficult-to-machine materials such as aluminum alloys, titanium alloys, superalloys, composite materials, and large and complex. Processing requirements for difficult-to-machine parts such as precision.
At present, special machine tools have become the general name of some special equipments in the process of automation and numerical control processing, and have achieved very good results in many application fields. Yang Xuetong said that it is difficult to process special parts of some parts of machinery manufacturing on ordinary machine tools. It is time-consuming and laborious, and processing efficiency and processing quality may not be guaranteed. Therefore, more specialized special machine tools are needed.
Nowadays, special machine tools have become a major trend in the development of the industry, an effective means to enhance the competitiveness of enterprises, and also one of the ways for enterprises to achieve differentiated development.
The development of customization reflects the progress of the industry concept. Although we have always advocated creating more value for our customers, how to create them is first and foremost to ponder the needs of our customers. This is not only to solve the current production difficulties, but to make plans for him in advance through our own efforts, beyond their expectations, to maximize their value.
The key lies in the enhancement of the company's self-innovation ability. For example, it is necessary to do a good job in basic research work, and know why it is necessary. In addition, we must have a deep understanding of the user's process needs, otherwise it will not be able to solve the user's high difficulty in the high-end market. problem.
Nowadays, the application of many machine tools is that domestic equipment is only used for rough machining, and foreign equipment is used for finishing. The root cause of the problem lies in the industry, the company's requirements for the processing of materials, surface and precision of the user's products, including the lack of tools and fixtures. What the current users need is that there is a turn-key service for “one-stop†processing solutions in high-end processing, and the resulting differentiation is not difficult to understand.
be the best you can be
According to the “12th Five-Year†development plan of the machine tool industry, domestically produced medium and high-end CNC machine tools should be substantially promoted and applied in the four fields of aerospace, shipbuilding, automobile manufacturing and power generation equipment.
Among them, the demand for machine tools in the automotive industry accounts for almost half of the sales volume of machine tools. Therefore, for many years, domestic and foreign machine tool companies have spared no effort in the development of the automotive industry.
Yang Xuetong said that the voice we often hear is that the progress of domestic machine tools in the automotive industry is not obvious. This is actually a misunderstanding of understanding. In fact, it should be said that domestic machine tools have not made much progress in terms of cars, and there have been many developments in other commercial vehicles and key parts of automobiles. In addition, the primary market may be less advanced, but it already accounts for the majority in the secondary market.
"This requires the industry and enterprises to pay attention to three aspects. First, the market segmentation, the place of comparative advantage must strive to become an absolute advantage. Second, the market development is more difficult, we must first do the good already, and have to be on the product. Reliability, we must make great efforts to put MTBF (mean time between failures), this is the biggest trust crisis of domestic equipment among users; service must be consistent, pre-sale, in-sale, after-sale, long-term tracking service; There is stability, management should be standardized. Third, it is necessary to open up new fields. The equipment used in the industries related to people's lives is still blind or weak, and powerful enterprises must vigorously develop."
In some areas, equipment and process research are in urgent need of strengthening, especially in the multi-variety mass production mode, such as the automotive industry has entered too little, can not mature application, foreign cars combined with equipment before the line, forming Batch production capacity. In addition, it is not only the mainframe that needs to be included in the system research, but also a variety of tools and fixtures. Only by fully meeting the needs of users can we reduce imports.
Undoubtedly, China's market is basically an international market. Most international machine tool companies have sales in China. How can we face the challenges? Yang Xuetong believes that although the conditions for participating in international competition are not satisfactory, What is certain is that the quantity and price are obviously not sustainable. If the technical level is not enough, there must be a service concept for the customer, excellent product quality, and smooth project operation.
This is because only by doing the best, you can embark on a higher and larger stage.
Abstract Buffett said that as long as the tide recedes, I know who is naked. In the low tide of the industry, it is not the birth of a giant, that is, someone withdraws from the market. Now, the machine tool industry has undergone tremendous changes from competitive content to competitive forms. If you want to use such a
Buffett said that as long as the tide recedes, I know who is naked.