Chinese furniture wants to enter the high-end market

The Da Vinci furniture fake foreign brand incident does not seem to be able to block the enthusiasm of foreign high-end furniture brands entering the Chinese market. Recently, some Italian furniture brands have been introduced into the Chinese market by domestic agents. At the same time, local Chinese furniture Enterprises are seeking market share of high-end furniture.

"China's high-end furniture market has great potential. After the Da Vinci incident, many peers were surprised by the strong purchasing power of Chinese high-end furniture consumers. Not only are international brands accelerating their entry into the Chinese market, but many domestic companies also consider this to be a local Chinese furniture Enterprises provide opportunities to enter the high-end market. "A person from Guangdong Federal Furniture told the China Economic Times that increasing the development of the mid- to high-end furniture market will be one of the important ways for the federal furniture to deal with the cold market in the furniture market in the future.

Furniture brands represented by Italian high-end furniture are also accelerating their entry into the Chinese market. From October to November, two well-known Italian brands were introduced into China by domestic agents. Yazhen Home Furnishing promoted Italian high-end furniture brand Chelini to Beijing consumers. Blue Morning Furnishing introduced Italian high-end brand Andrew Matrin to the Beijing market. The reporter noticed that, unlike the previous practice of producing foreign home furnishing brands in China, when these companies introduced foreign furniture brands, they began to emphasize the authenticity of the brand.

Liu Wanyou, general manager of Beijing Home Furnishing Co., Ltd., told the China Economic Times that many international high-end home furnishing brands are full of enthusiasm and initiative in cooperating with Blue Morning, which also makes Blue Morning confident of international high-end brands entering the Chinese market.

However, the high-end furniture market does not seem to be able to get out of the shadow of the cold winter in the property market. A reporter from the China Economic Times last weekend found that in the international furniture exhibition area of ​​the North Fourth Ring, the most concentrated high-end furniture in Beijing, and some high-end furniture stores nearby Almost all high-end furniture stores face the dilemma of sparse visitors, and the sales staff on the scene still refrained from talking about counterfeiting of Da Vinci furniture.

In spite of this, most high-end furniture brands are still optimistic about the market prospects, and they all chose the low season to seek market share.

Market analysts pointed out that China's high-end home furnishing development is still in its infancy, and for a long period of time in the future, this market segment will attract more and more enterprises to enter, and standardized operation has become the general trend.