Customized furniture industry transformation keywords: Internet thinking young

Traditionally, the production mode of traditional furniture enterprises is “labor + technology + capital” intensive enterprises. However, with the intensification of industry competition, furniture companies are undergoing a new round of changes. Internet thinking and youthfulness have become the key words of this round of change.

See the traditional industrial short-board traditional furniture industry upgrade industry chain

In September, a custom-made furniture company in Chengdu, Liwei, acquired the A-round investment of 10 million yuan in capital after Lei Jun. The reason why this company called "Internet Carpenter" and dedicated to custom furniture It can win the favor of Lei Jun, thanks to its introduction of Internet thinking in traditional furniture companies.

“Traditional industry has been hitting the Internet to do e-commerce, but there are few successful cases. The reason is because these industry ignoring the fundamentals of Internet thinking.” Li Wei’s CEO Zhou Yuxiang believes that for traditional furniture companies It is said that transformation should not only be a product sales move from a physical store to the Internet, a single sales model upgrade, but a new dimension of thinking, a new perspective on the traditional industry collaboration pattern and upstream and downstream value chain Reorganization assembly. It is understood that Liwei has established physical stores in Guiyang, Kunming and Beijing, and opened factories in Beijing and Chengdu. In 2013, it achieved sales of 30 million, and this year's sales are expected to be 50-60 million.

Zhou Yuxiang said that at present, the traditional furniture industry inventory is too high and the user demand is not proportional, and the application of Internet thinking, may be able to see more of the traditional business shortcomings, and can fill it up, this is the Internet can bring to the traditional industry .

Respond to urban expansion and transformation to meet real rigid demand

"At present, the overall national economy is running smoothly. From the perspective of the home market, there are still some overcapacity situations," said Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce and chairman of Chengdu Bayi Furniture Co., Ltd., in an interview with this reporter. "Why is there a surplus? The main reason is that the production enterprises have not met the real rigid demand." He believes that in the long run, the expansion and transformation of cities and towns will be based on the family. The demand for the home is the rigid demand. Whoever seizes the rigid demand of the home can grasp the long-term consumption and market."

Men Fengmin, the general manager of the home and family in Sanjia, who has been favored and sought after by the elite, admits that this year the market has undergone major changes. Therefore, even high-end solid wood furniture manufacturers are changing, they have broken Chinese, American, etc. The intrinsic furniture model has begun to turn to the modern trend and lower the market threshold so that young people can also buy the solid wood furniture they like.

Because of this, this year, the furniture industry is squeezing young winds, and the furniture design including Gu Jia, Zhi Hua Shi, and Emperor Standard has designed the target group to target 80 and 90, and Gu Jia launched the youth-owned home brand. The “Memon” series, while Chivas is a new urban collection that combines urban fashion elements with modern casual style to create a healthy, comfortable, relaxed and energetic new city. Overall, the life and consumption habits of the younger generation have been different from those of the older generation. Therefore, how can furniture manufacturers adjust their products to produce personalized products that can satisfy their modern lifestyle, and provide more advanced and convenient supply. The way of goods, good after-sales service, for the furniture manufacturers, the change has just begun.