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As of February 17 , 38 listed home furnishing companies released their 2018 performance reports, and only three companies are expected to lose money, and Xilinmen is one of them.

According to the performance forecast disclosed by the company, the company expects to realize a net profit attributable to shareholders of listed companies in 2018 of a loss of 390 million yuan to a loss of 440 million, and a net profit after deducting non-recurring profit and loss of 425 million to a loss of 475 million yuan. This is also the first loss since Xilinmen went public.

Xilinmen, a listed company with the title of "the first stock of mattresses", may have had a bad time in recent days.

In total, Shengxi Huashi has accumulatively deducted the net profit of non-attributable mothers of 27,725,300 in three years, and the overall completion rate is only 98.8% .

It was originally expected to cross the border into the film and television circle to achieve profitability, but in the end, it was because the performance of the film and television subsidiary failed to meet expectations. Xilinmen's impairment of its accrued goodwill has also become the first culprit for the company's loss since its listing. The company expects a net profit loss of 390 million yuan to 440 million yuan in 2018 .

Xilinmen's loss may have been a sign.

On October 15 , 2018, the news that “Gu Jia Home intends to acquire not less than 23% of Xilinmen ’s share of not less than 1.38 billion yuan” surprised the entire furniture circle. But the reason is probably the pressure of funds.

In the three years of acquisition of Shengxihuashi , Xilinmen not only suffered a decline in net profit, but also increased its asset-liability ratio year by year, and its equity pledge rate was high.

The continuous decline in the share price of the secondary market, coupled with the four exchangeable corporate bonds that matured in the fourth quarter of 2019, has brought joy to the country. Therefore, Xilinmen had to choose to transfer the equity.

Despite the news on the day that Xilinmen stocks are welcoming the daily limit, the signs are excellent. But today, we still see a loss of Xilinmen, which is really disappointing.

In recent years, cross-border has become a hot word in the furniture circle, many companies have tried water, but after trying, people found that this road is not easy to go.

Once a well-known brand in the early flooring industry, it was also one of the first home furnishing companies to enter the capital market. In July 2013, set foot in the new energy LNG industry. Due to the large investment and slow recovery of the “clean energy” industry, Shengda Forestry began to use borrowing and loans to invest in financing due to insufficient own funds, resulting in greater debt and greater financial performance.

In 2018, Gu's home was frequent. He acquired Banch, Rolf Benz , Natuzzi, Quanzhou Xibao Home, Xilinmen, Actual Home, etc.

99 fashion house and 99 nature house realize a small crossover and create a full range.

Ma Yun once had a suggestion for cross-border enterprises-"First refine your own industry".

"Every line is like a mountain." Every industry has its own differences. There must be a process of familiarization and exploration in entering a new industry. It does not mean that you can succeed by digging a few people from your peers and spending more money.

Ma Yun said: "Let's like what you do first, don't easily enter other people's sites, if you want to go, you must have a gun in your hand."

So, in general, there are risks in cross-border, so enter carefully. This is a dragon gate, and if it jumps over, it will become Jackie Chan.

More information on the home furnishing industry is on GO Jiaju!

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