Hardware companies need to fill gaps in the product market in the off-season

Every year, each company has to face a long or short off-season, and hardware companies are no exception. This year's situation seems to be even more severe than ever. Affected by the financial crisis, although the country has introduced a variety of measures to stimulate economic growth, domestic demand has still not been fully promoted. This year's off-season has caused many hardware companies to be more frightened in the off-season, but also more suffering. How to break the spell of off-season so that the off-season is no longer faded

Launch new products that can fill the gap in the off-season market

Introducing some new products in a timely manner in the off-season can make consumers not forget the corporate brand in the off-season. If the company’s marketing budget is limited, companies can also save money on advertising and attract consumers’ attention only through the launch of new products. New products can often arouse the interest of consumers. Proper introduction of new products in the off-season can set off waves in the market like stagnant water, and increase popularity and attention. If you can introduce new products that offset the gaps in the off-season market, it is more likely to bring unlimited business opportunities to the company.

However, in the off-season sales of products in any case can not be compared with the fact that there is a peak season, so when launching new products and promotions to consider the balance of profit and loss, after all, the same promotion and promotion costs can be achieved in the off-season is much lower than the season, Try to avoid losing money and making money. It is best to introduce new products that can fill the gap in the off-season market.

Advertising can not be ignored

Marketing textbooks generally claim that in the off-season, brands must maintain advertising, so that when the peak season comes, brands can win higher brand recall rate and brain share, but the actual situation is not the same, hardware companies must be based on their own characteristics Make the right choices and strategies.

Those hardware companies that have healthy cash flow have the ability to advertise and promote sales in the off-season. They can use this opportunity to drive disadvantaged competitors out of the market.

A growing hardware company (market challenger) must also maintain its advertising in the off-season. In the off-season, building brand equity and increasing brand value through advertising and public relations activities can enable companies to stand out quickly when the market conditions improve.