Hardware shop operation

Hardware companies rely on hardware products to survive. They exist because they can provide necessary things to the society. Whether hardware products have strong competitiveness and whether they have real advantages in the market determine the rise and fall of hardware companies. The "brand" of a product has a direct influence on the purchase behavior of consumers. If it is properly named, it can increase the visibility and increase the sales. If the name is improper, it leads to unsalable sales. A good hardware product name can not only cause consumers' unique association, but also can accurately reflect the characteristics of the brand, have a strong impact, stimulate the consumer's consumer psychology, and enhance consumers' desire to purchase.

Japanese scholar Dingbian Shan points out: “What are the conditions for selling goods now? First, name, second, propaganda, third, management, and fourth, technology.” He ranked the naming as the first condition of bestsellers. He added: “A naming that can indicate the characteristics of a product and how it is used and its performance can often influence whether or not the product sells well.” A good name has its own charm and can attract people's attention and curiosity. Many product names in developed countries are hard to buy. How do you take a good name that is concise, fresh, easy to read, easy to remember, catering to consumer psychology, and strategic?

A well-known hardware product name should summarize the characteristics of the product in a concise language as far as possible, strive to standardize, let people see at a glance the basic information of the product, and easy to find from the search engine.

The general format is: brand + product name + specification + description All kinds of so-called "personalized" symbols should be avoided in the name of the product. For example, first, people feel less professional, like small vendors, greatly reducing the degree of trust. . Second, some symbols may cause the product name to not display properly.

The picture decides whether or not it can be loved by a hardware product image is your first impression to the customer. A vaguely ambiguous, sinuous figure of the product gives a very bad feeling, like an unclean face, that can't attract her attention. Pictures can be searched from the Internet. Most of the manufacturers now have their own websites. They can choose pictures from their product introductions. In addition, they can also scan product manuals. Pictures scanned with the appropriate resolution are relatively clear. Both methods are quick and beautiful. If it is still not, then it is better to find a person with better photography skills to take pictures, and then use image processing software to modify it to achieve good results. If you spend several weekends studying “cosmetic tools” such as PHOTOSHOP, it's even better to let the pictures go out and be more landscaping.