High-grade locks need industrial upgrading

With the rapid development of China's residential, automobile, middle and high-end office buildings and hotels, and the rapid development of pillar industries, and defense, public security, and financial systems, the demand for high-precision lock products has been increasingly strengthened, and the outlook for the premium lock market is optimistic.

The market for high-end locks is still controlled by foreign locks. According to experts, high-tech products such as biometrics and electronic technology in the consumer market of locks are still at a blank stage. However, the desire of the consumer groups in the market for this demand has shown an annual growth of 40%. By 2008, China’s domestic lock market’s share of high-tech products such as biometrics and electronic technologies will reach 6 billion US dollars, totaling more than 50 million. Set, this is definitely a seductive big cake.

According to industry insiders, the core technology of high-end locks is controlled by foreign manufacturers. In recent years, high-end electronic locks such as IC cards, TM cards, fingerprint locks and other core electronic components have been imported from abroad, making China's high-end locks limited in terms of price and performance expansion. Some high-end hotels, hotels and other locks rely mainly on imports, domestic luxury lock market is still controlled by foreign locks. The domestic lock industry has reached a point when it is necessary to profit from technology, high-end, and intelligent systems.

In recent years, China's lock-making enterprises have increased their efforts in the development of high-end lock products, such as Yantai Sanhuan Lock Group, Shandong Jinfeng Group Co., Ltd., and Zhongshan Huafeng Locks Co., Ltd., which are actively taking reference to European and American standards for production. Independent innovation technology has emerged continuously, and it has obvious advantages in domestic and foreign markets.

At the same time, foreign famous lock enterprises such as the United States, Italy, Germany, Japan, Canada, and South Korea have accelerated their pace of entering the Chinese market. Local brands and foreign brands have met with a positive battle in the high-end lock market. You can achieve an upgrade to get the largest cake.

A lock may seem simple, but it must be completed through 110 processes. The lock industry is both a traditional industry and has close links with high technology. With today's ever-changing lockmaking technology, it is difficult for companies to lead the industry because they do not possess advanced equipment and design standards and do not possess a group of highly qualified professionals.

The lock industry is in urgent need of technology and industrial upgrading. As a whole, China's lock industry is lagging behind advanced foreign technologies, and lock manufacturers are mainly small and medium-sized enterprises, and low-level redundant construction is serious.

Some small-sized enterprises are behind in the purely mechanical manufacturing stage. They are still far away from the new type of locks that integrate light, machine and electricity. This has brought difficulties to the whole lock-making industry. The high open rate of locks and the lack of prevention also caused dissatisfaction among many consumers.

At present, the competitiveness of many domestic lock-making companies comes from low-cost, price wars are playing “overwhelming” and the profits of the lock industry are getting thinner and thinner. Some low value-added padlocks require dozens of production processes to produce, but a lock is only a few cents profit.

The lock-making industry urgently needs technology and industrial upgrading, updating the brand innovation model.

Innovation in the lock industry requires companies to change their concepts, change ideas based on imitation, master independent technologies, increase investment in equipment, technology, R&D, and patent innovation, increase product technology content, and increase product differentiation.

Enterprises should focus on promoting brand awareness and implementing brand strategy in order to change their position, grab high-end market share, and promote healthy and rapid development of the industry.

Many lock companies are in the process of “scouring the first barrel of gold” and have no time to care about nurturing brands.

The time is short and the starting point is low. Compared with foreign brands that have a hundred years of history, young Chinese brands naturally have “insufficient confidence”.