How Hardware Factory Helps Dealers to Develop Market

A good hardware product needs a good marketing strategy. It also requires hardware manufacturers to work together to explore each other, do their utmost to assist hardware dealers, reduce the burden of distribution, promote hardware manufacturers to timely understand the hardware market dynamics, adjust the hardware product structure and improve promotion methods. In order to achieve the macro-control of the hardware market.

1. Appointed trained marketing representatives to conduct market tracking services

Its main responsibilities are to help hardware dealers and distributors to solve various problems encountered in the sales process, on behalf of the hardware factory to guide them to carry out channel expansion, logistics and distribution, after-sales service, etc., and promptly propose feasibility suggestions for dealers. Manufacturers play a communication and collaboration function.

2. Assist in the development of the terminal market

During the product introduction period, the hardware factory can gradually influence the distributor's product diversion by first completing the terminal market. Such as supermarkets, retail stores, restaurants, etc., mainly in the terminal development, terminal distribution, terminal sales, terminal promotion, DM direct sales team trained by the manufacturers to complete, the dealer is only responsible for product distribution, so that by strengthening the product in the terminal The impact of the use of consumer word-of-mouth communication to promote the smooth flow of channels.

3, cost support

According to different regional market conditions, a certain amount of free bottoming products are distributed to distributors. At the same time, strong support is provided for market promotion fees such as terminal entry fees and pile header fees. Do not influence the overall situation for small money.

4. Regional media marketing support based on favorable market opportunities

Such as television, newspaper advertising, etc., in the promotional period, free distribution of some POP advertising, promotional gifts.

5, assist dealers to do after-sales service work

Usually should actively cooperate with the solution of the contradictions and problems between agents and lower-level distributors or consumers, from time to time to organize staff to carry out after-sales service in various regional markets, understand the product after-sales and use, and collect market feedback information.

6, strengthen marketing training

From time to time, the distributors are organized to participate in various associations and training activities organized by some manufacturers in order to increase the knowledge level of distributors and strengthen the distributors' emotions towards the brand.

Although hardware agents and dealers' policies cannot be perfect and complete, but as long as they proceed from the needs of consumers, the interests of distributors, and the sustainable development of brands, they will be able to exert their strategic guarantees. Otherwise, every battle will be north. , crying to you.