Investigation and Analysis on Developing Market Situation of Security Industry Group

Although the security industry has been growing at an alarming rate, it is thriving. However, the status of businesses in China and the United States is not the same. It has been observed that small businesses and self-employed individuals operating security products often operate a single product, such as cameras, walkie-talkies, flashlights, and cable, and are mostly retail customers.

Peripheral chaos has become a thing of the past Since 2008, the IT industry has come to an uncontrollable decline. But at this moment of grief, the security industry rose against the market and quietly appeared in everyone's eyes. In recent years, with the advancement of safe cities and safe rural areas, people's safety awareness has gradually increased, security requirements have gradually increased, and the market sales of security products have increased by nearly 50% for several consecutive years. The rapid growth seems to repeat the take-off that the IT market experienced 10 years ago.

Changsha Chaoyang Street, the business of security operators, widely distributed in SEG, QQ, State Reserve, Huahai and other supermarkets, mostly in the third floor position, but in recent years, security and more to some of the better location of the second floor of the store transfer. In addition to the stores, many security businesses are scattered throughout the corners and intersections of Chaoyang Chaoyang Street. Sweep through the many office buildings on Chaoyang Street and you will surely find many security companies that do not know when they will come out.

Even if the old merchants who have been ploughing the industry for more than ten years are unable to make an accurate figure on the number of security businesses. Due to the excessive number of unregulated business operators and the disorderly distribution, it is difficult to obtain accurate figures even if a large-scale comprehensive investigation is conducted on Chaoyang Street in the end. However, according to estimates by senior experts, this number should be far more than a few hundred.

For a long time, the security industry is nothing but the edge of the entire IT market. Stores are mostly located in corners of inaccessible stores, and even many businesses do not enter the store, casually rent a street facade or an office building to open for business. The intuitive impression of the person is that chaos.

This is due to the rapid development of the security market in Hunan, the large market demand, and the country has not introduced a clear laws and regulations for the security industry, the industry does not have specific standards, has been in a mixed state, the size of the business is uneven.

A large number of micro and small companies flood the security market, bringing with it a variety of disorderly malicious competition and the proliferation of cottage products. According to the introduction of businesses, there are more than 4,000 companies that produce security products in Shenzhen alone. Many small businesses gain access to the factory buildings and recruit two workers to dare to start construction. Under such circumstances, many low-quality and low-quality security products flow into the market. It is irresistible. In the words of the business owner, many security products that he had never seen before appeared on the market every year.

However, this phenomenon has been quietly changed. In many stores, the security tentacles gradually squeeze the consumables have been DIY's living space, many shops that originally operated the rest of the products began to switch to security, and began to shift to scale and formalization. . It is worth mentioning that Huahai 3C took the lead in changing its fourth-floor notebook golden street into an intelligent security experience zone, inviting more than ten powerful businesses such as Zhiyu Security, Dongqing Electronics, Yuan Security, and Binyu Security to integrate. Hunan security stores will promote the development of industry standardization and will play an important role in changing the times. It is understood that, Kejia, Takahashi and other stores, have the idea of ​​setting up a security professional store. This trend is not so much a market as the market needs to adjust itself, it is rather an inevitable development of the IT industry.

Standardization is the mainstream solution. Although Wang Dao said that the security industry has been growing at an alarming rate, it is thriving. However, the status of each business is different. It has been observed that small businesses and self-employed individuals operating security products often operate a single product, such as cameras, walkie-talkies, flashlights, and cable, and are mostly retail customers. In the case of a small-scale business, it generally operates a variety of products, and is mostly an agent for a certain brand of products. As for how high the gold content of its agents is, we can all smile.

Chaoyang Street, the real strength of the business, and more to pursue a one-stop service, in addition to selling equipment, more is to provide customers with one-stop solution.

From the perspective of industry and retail, the industry as the king is the iron law of the security market, and in the future can not see the possibility of change, the reporter during the visit to the strength of the business in Changsha, almost all businesses on the scale said that there is no retail Business, the reason why the establishment of the store is entirely for the sake of enhancing the company's image. Some businesses also explicitly answered that the company will not consider the retail business, the level is different, and the business methods are different.

Although the security industry is gaining momentum, not all businesses have achieved much growth and progress in this wave of upward momentum. Although the security industry focuses on the industry, it is able to bring higher profits, but it pays a lot of pressure and the risk of payment. Many businesses have to give up many industry customers for the pressure of funding.

In recent years, the concept of digital city has been hotly fired. In Hunan, digital Hengyang, Digital Zhuzhou and other projects have been proposed in succession. The construction of the Changsha Metro is also in full swing, bringing many market gaps to be urgently required by security businesses. However, the previously fragmented single business model is certainly no longer suitable. Whoever can take the lead in standardization and lead specialization in this round of waves will be able to seize new markets.

Under the new situation, the traditional single-selling equipment no longer meets the needs of the market. Now customers need businesses to provide, in addition to security equipment, there is a complete solution. For businesses, reviewing the situation and changing the business model are the only way. Hu Jianbo, general manager of Zhiyu Security, said that the key to the security industry lies in the four words, “professional” and “focus.” Professional means that in addition to excellent products, professional solutions are also required. Zhiyu will be the security of Hunan. Customers, provide tailor-made series of professional security solutions; focus refers to the focus on the choice of brands, security products on the market are now good and bad, only focus on the brand in order to ensure good product quality, in order to win the consumer's reputation.

Pioneering City Market Creates New Growth Points Changsha's security businesses are numerous, such as crossing the river to eat the capital of the provincial security market, but in the vast city of Hunan, there are still many gaps in the market, and the strength of local businesses is also difficult Compete with Changsha businesses. Therefore, long-sighted businessmen generally aim at the local market and look for new growth points. In operation, we will stabilize product quality, propose appropriate product prices, and explore the local market, and do a good job in our own business. At the same time, we will promote a group of businesses that share the same goals with ourselves and regulate the industry order spontaneously. competition.

Chaos is an opportunity. The seemingly complicated security industry can only take a successful path if it can grasp its development context and laws, do a good job of products, and do a good job of services.