It's not just a matter of feeling that buying a door can be neglected

Apart from security doors, few people pay attention to what locks are on their doors. As the saying goes, “A key is to open a lock.” It not only refers to the uniqueness between the key and the lock, but also shows the security and importance of the lock. However, in the modern home life, there are few users who can talk about the name of the locks. It is easy to talk about the names of the locks and it is only about the price.

The staff of several decoration companies in the city all talked about the fact that consumers are most concerned about the choice of materials during the home improvement process. The hardware is taps, hinges, and finally the door locks.

Lock purchase only pay attention to the price

The reason for this phenomenon is that because consumers are not aware of the importance of the door's accessories, so few people care about it. The price of home locks on the market is now around 200 yuan, because it is an interior door lock, and there is a strict requirement like home security doors. 50% of consumers will choose mid- to low-end products under 70 yuan, 30% of consumers will choose about 120 yuan locks, only less than 20% of consumers choose high-end products with a unit price of more than 150 yuan. Many consumers buy locks on the building materials market, most of them rely on the feelings, and care more about whether the style of the locks is coordinated with their own doors. Few people pay attention to the brand and origin of the locks.

Weak brand awareness

At present, there are a lot of Shenyang lock dealers, Guangdong Gugli locks, Guangdong Hengfeng locks, Shanghai Taihao locks, Zhejiang Kangju locks, Zhejiang copper casket locks, Guangdong Risheng Hardware, Zhejiang Pest Hardware, etc. Some consumers are still unfamiliar, but these brands are only able to “catch food” in the low-end market because they are weaker than domestic brands in terms of publicity and effort.

Because of thin profits, the company's brand awareness has deteriorated. Many lock makers in developed countries have embarked on the road of product matching and serialization. However, many domestic companies don't believe that the lock industry can make a lot of money. Naturally, they are unwilling to invest more energy and can maintain the status quo.

On a large scale, many companies tend to take into account the immediate interests and ignore the long-term development. It is impossible to win international competition before they have strong power to formulate rules that are beneficial to them.

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