Jin Sanli stands in Guanghai: lack of standards is the biggest problem in the application of security industry

Security has penetrated into all walks of life. This is an indisputable fact. However, the depth of security applications in all walks of life is not the same. Every industry has its own opinion on security applications. For the security industry, Mr. Yu Guanghai, Manager of Planning Department of Jin Sanli Company, has something to say.

The aggressive market of the golden period of the market is the basis for profit of any enterprise. The formulation of all strategies and the results of all research and development are all around the market. It can be said that the market is the lifeblood of a company.

At present, the cake in the security market is getting bigger and bigger, the industry continues to maintain a high-speed growth trend, the average annual growth is about 25% or so, and video surveillance can achieve a growth rate of about 30%, which is a very rapid development speed. It can be said that the market is in a golden period of development. The rapid development of the market is mainly based on two points. First, our country has a good macroeconomic development environment. The security industry is an industry that has a high degree of correlation with the overall economic development of the country. Second, the security market application is being pushed forward.

With the deepening of security market application in different areas and the widening of breadth, security companies’ markets have become bigger and bigger, and corporate profits have become more and more. Security industry application products also increased. In the industrial application, Jin Sanli's cutting-edge technology in security is the main push for monitoring storage technology. After many years of market tests, it has achieved remarkable results and has played a pivotal role in the industry.

In the future, mergers and reorganizations in the industry will become a trend. In the next few years, security manufacturers will undergo large-scale mergers, reorganizations, and eliminations of the reshuffle process. Competition will become fiercer, and large companies with comprehensive strength will steal more market share. -70% of manufacturers will disappear.

In the field of video surveillance, the development trend of networking, high-definition, and intelligentization is already the consensus of the industry. Networking and high-definition are in full swing. Intelligentization is currently in its infancy. Networking and high-definition pay more attention to the provision of product systems and solutions, which greatly increase the industry's threshold.

The development trend of large-scale networking and large platforms is becoming more and more obvious. Strong-strength video surveillance companies will use their own R&D strengths to integrate subsystems such as access control, alarms, and business management to deliver a large platform with more and more content for customers to meet customers. Monitor broader and deeper needs.

In addition, the civilian use of security is also a huge point of interest growth.

The lack of industry standards is the biggest issue in the security industry. The biggest problem facing the security market is the lack of standards and the difficulty in ensuring product quality. The missing standards include technical standards for compatible docking between different brands and manufacturers, various technical parameter standards for measuring product quality, and standards for standardizing production and operation. In addition, the quality of products on the market is mixed, and many companies are trying to seize the market. Many immature, unstable, and even counterfeit products are put on the market, damaging the interests of users.

In this regard, relevant government departments, industry associations, mainstream enterprises, and users should actively promote the improvement of various standards and continue to crack down on bad market behavior.

The lack of security industry standards and the insurmountable problem of product quality will not only bring difficulties to the integration of security networking, but will also give customers a sense of distrust in the selection of security products and a continuous in-depth application of the security industry. It is extremely difficult.

The rapid growth of civil security and civilian use will be a trend in the coming years. As early as 2006, Jin Sanli launched the Cyber ​​Infrared Camera for the civilian market, the Ruiying Generation, which has now developed into the third generation. The security requirements of civil security are not very high. The requirements for the product are simple to install, simple to use, simple to maintain, cheap and personalized.

Civilian security promotion difficulties are: 1. The need for video surveillance in the home is not strong enough. However, as people's living standards improve, these needs will gradually be released. 2. Because civil use groups are more dispersed and more sensitive to prices, manufacturers are less likely to find a good profit model. Many security companies use project marketing sales methods. If they want to make a difference in the civil security market, they need to adjust their marketing channels. At present, Jin Sanli is more inclined to cooperate with telecom operators. Telecom operators have perfect network resources and strong capital. They can provide security services just as they previously provided telephone services.

Technology checks lead the trend of security At present, Jin Sanli has launched a complete 1080P high-definition solution covering video capture, transmission, storage, management, and display. Years of IP monitoring and overall manufacturing practices have enabled Jin Sanli to master network-based HD systems.

In addition, Jin Sanli continues to penetrate the industry, according to the characteristics of various industries, to maximize the industry to deliver a combination of security and industry business management, software and hardware solutions. Jin Sanli’s video surveillance management platform, E-NVS, will be able to integrate more and more subsystems.

Product promotion must remember carefully that in the actual marketing, Jin Sanli believes that it is necessary to be close to the user. From the planning, design, production, and sales of products to the use after delivery, they must maintain good communication with users and truly think about customers. What we want to do is to do what our customers do and ultimately achieve the company's development in the process of customer satisfaction.

Summary Video surveillance is always an old legend in the security industry. With the deepening of the industry, video surveillance equipment in more and more applications in all walks of life. The larger the market, the more competition, and in the future, the industry will become more standardized. Through the merger and merger of resources, it will eventually reach industry norms.