Low-end products in the hardware industry are difficult to solve

Hui Tai Long, Ya Jie, top solid, Ya Shida, modern and other companies are currently operating in the hardware industry more successful, how can the successful operation of the store has been many marketing workers continue to discuss the topic. Where are the key points for store success? Stores have the following characteristics:

1: The integration of sales and store services can create a stable and loyal consumer group of locks;

2: It is conducive to the stability and development of the sales network and the continuity and stability of the Group's operations;

3: It is easy to provide terminal distributors and consumers with product information of locks in a timely manner, and easy to collect market and channel information. 4: When consumers purchase products at a store, the lock has a 100% sales opportunity (no other brands in the store). Greatly increased the transaction rate of lock products.

The rise of emerging channels has not only caused hardware manufacturers to face major issues such as repositioning of traditional agents, distributors, and restructuring of partnerships, but also caused companies to face increasing risks of market control. Distribution channels tend to be flattened, and some new hardware malls and large markets have emerged. Some operators and large distributors have also established their own brands, conflicting with retail strategies of enterprises, and the traditional channels of the industry are becoming diversified and functionalized. The rapid development trend.

The reason why the hardware industry is unmarketable and the low-end products are difficult to solve is related to the branding of products and diversification of channels. For this issue, industry analysts believe that the new trend of the Chinese hardware industry is becoming more and more obvious. The circulation pattern of the Chinese hardware industry is undergoing profound and drastic changes. In recent years and in the future, it should be It is mainly in the state that circulation and terminal channels are operating in a state of mutual operation, and traditional channels still play an important role, especially in the secondary and tertiary markets.