New Chinese furniture can break through the bottleneck only by opening up new paths

In this exhibition, the new Chinese furniture field suddenly popped up a dark horse, the beauty of home furniture · Stand A home where the "overcrowded", this scene, reminiscent of the March 2009 A home "Yi Cai" in Hot scene. After a lapse of one year, the two major series launched by the Yangchen Group were a great success. Looking back, these two series are completely based on originality, and did not follow the imitative trend.

Precisely speaking, the "Rhyme" series launched by A Home Furniture is positioned as "Simple Chinese Postmodern", which further simplifies the new Chinese furniture, with the proportion of Chinese elements supplemented by modern elements, and at the same time, the price Further civilianization, the success of “Yi Cai” last year relied on two points to win: one, the solid wood frame is rounded, not only considering the safety of use, but also making the furniture more solid wood and round; second, relying on its own Timber forestry resources and multi-year wood product processing technology will minimize costs and take the road of improving cost performance. This year, Yangchen A 's "Rhyme" also uses two points: First, a certain amount of Chinese elements are added to the modern board-wood combination furniture, such as the top of the bed and cabinet designed as an official hat-shaped edge, and the bed screen shape Add Chinese elements such as panes; Second, continue to take the road of improving cost performance. Due to the simplification of Chinese elements, the processing technology is more suitable for mass production. The price of a set of products is controlled at about 3,000 yuan.

Reporter March 15 to go to the foreign minister, Building A, furniture showrooms, dealers met many old foreign minister, when asked about the feelings of this new, dealers who price of "Yun mining" show special attention. According to the foreign minister, chairman Wuwei Chen March 15, said the day of the signing, "Yun mining" of more than 30, carried out on March 16 the same day, the reporter went to the foreign minister at the booth name furniture, Wuwei Chen told reporters, signed already There were more than 100 companies. By the end of the exhibition, Luo Langui told reporters that nearly 300 companies had already signed up. Next, they will temporarily stop signing and begin to carefully screen.

From last year to this year, from last March Spring Show to September Autumn Fair and then in March this year Spring Fair, the reporter has been following the footsteps of the foreign minister, did not stop, because this enterprise has indeed become a advertised, also from body odor out of a A unique feeling. Before each new product comes out, no one knows what will happen before the market is tested.

This time, in the new Chinese style field, this one-piece wooden bridge from A furniture may become a Kangzhuang Avenue followed by many people. This is also the case at this exhibition. In March 2009 , the "Yi Cai" at the Famous Furniture Fair has passed a year, and many companies still follow suit. In the process of talking with Chairman Wu Weichen, he also realized that "Yi Cai" could not be successful indefinitely. In the view of reporters, market replication and imitation will accelerate the influx of a new product. At the same time, It will further accelerate the "premature decline" of the product. In the words of the furniture industry, it is-"This product is ruined." When a large-scale imitation of a product appears, consumers will also experience aesthetic fatigue in advance. . At this year's famous furniture exhibition, there were no less than ten direct imitations of "Yi Cai", and their performance was not obvious at the September exhibition, because the time for imitation was too tight, but at the important March exhibition, all of them appeared all at once. It came out and there were many younger brothers and sisters of "Yi Cai".

Now in the new Chinese field, there are freehand Eastern, Han and Tang dynasties, Ming and Qing dynasties, interpretation of China, and prosperous China, etc., which take the road of high-end consumers, as well as foreign ministers, who take the path of mid-end consumers. The market is so divided, there will be competition with each other, but there may not be fierce competition, because the road of "simple Chinese postmodern" taken by Yangchen is more to absorb mid-end consumer groups and meet some inherent consumption among mid-end consumer groups. The desire for modern Chinese atmosphere. The consumers of Yangchen's "Rhyme" will cover a wider range of consumer groups, especially younger groups.

People in the industry who have a deep understanding of the furniture market believe that there is still a way to explore the new Chinese style field. The Chinese elements of A 's furniture "Rhyme" series are heavier than he expected. If "Rhyme" is successful, It shows that there is a lot of room for the market's demand for such styles. If a little bit of Chinese elements are added to modern panel furniture, that is to say, if the Chinese elements of "Yuancai" are lighter and lighter, another will be achieved. This effect is worth a try for furniture companies.

Of course, there is another trend at this year's famous furniture exhibition, that is, "mix and match". The mix of Chinese elements and Southeast Asian elements is one of the few furniture companies doing this. For example, Huayuanxuan's "Golden Pomelo" furniture is a fusion of modern Western concepts and traditional Asian culture. Through the combination of different materials and colors, it retains its own characteristics and produces more colorful changes. The cultural elements of Southeast Asian countries such as Indian animal texture, Thai animal texture, tropical jungle plant pattern, Chinese ceremonial fan pattern are mixed together. There are other companies that mix and match coconut shell textures, rattan and Chinese elements to create an exotic flavor. If there is anything worth innovating in the new Chinese field, this element mix and match road is also worth trying.

At this year's Famous Furniture Fair, the wind of Chinese style is gradually blowing. In the past few years, the new Chinese furniture has been tepid. There are two reasons: first, the low cost performance of the new Chinese furniture, the high price point has kept the new Chinese furniture floating in the high-end market, resulting in a very narrow consumer group; The requirements for the home atmosphere are relatively high. The interior decoration and ornaments must be carried out around the furniture, which imposes higher aesthetic requirements on consumers who purchase new Chinese furniture. Yangchen can open up a new path and take a more popular way of new Chinese style, which may be a signal that new Chinese style furniture can open up a larger market space, and also bring more inspiration to other companies in their attempts at Chinese style.

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