New coatings should double in response to market demand

The traditional paint products have relatively simple functionality and decorativeness, and often only play a role in coloring or protecting the surface. Nowadays, the new coatings are produced according to the needs of consumers. They have many functions such as heat preservation, waterproof, crack prevention, fire protection, and high temperature resistance. Therefore, both functional and decorative are superior to traditional coatings.

In the market, a thermal insulation coating, whose product promotional materials show that as long as the thin coating on the surface of the building can be used for cooling and heat insulation, dust-proof self-cleaning purposes, it is said that for the coming In summer, the cooling effect is also very obvious, which can lower the indoor temperature by more than 3°C.

On the other hand, with the improvement of people's aesthetic and quality of life, the environmental protection of coatings has also been sought after by consumers. Li Jianhui, a Beijing consumer who is preparing for a wedding room renovation, said that the houses were bought so expensively and naturally he did not want to be dragged back. In particular, coatings related to family health must be bought in a green and healthy manner to create a safe environment for his family. , a healthy living space.

In order to cater to this demand of consumers, the vocabulary such as net taste, full effect and anti-formaldehyde are very popular in the market. Most of the new products introduced by the brand are centered on health and environmental protection, such as the addition of antibacterial ions to the wall paint, and woodware. Natural vegetable oils are added to the paint to provide antibacterial, environmental, and mildew-proof effects. With the constant addition of "new concepts" such as bamboo charcoal and non-additives, the variety of products in the paint market has also become more abundant.

In the paint and paint zone of Beijing Jiuxianqiao building materials decoration market, the reporter saw a sudden increase in the number of paint brands under the banner of “green and low carbon”, including the concept of zero formaldehyde, biological genetic paint, net taste paint, and zero VOC. And many brand stores are directly linked to the star products, new upgrades and other promotional slogans, the store display of paint is also full of children's paint charcoal, gold without added paint and other new products.

In addition to this, waterborne coatings that have gradually emerged in recent years have become popular because they use water as a thinner and are more environmentally friendly. According to reports, traditional oil paints contain hardeners, thinners, and other substances, and ... as diluents, contain a large number of harmful volatile organic compounds, have a great impact on the atmosphere and human health. The water-based paint can be used immediately by adding ordinary tap water when it is applied. It has the characteristics of non-toxic, environmentally friendly, odorless, minimal volatile matter, non-flammable, non-explosive, and high safety.

However, compared to traditional coatings, new coatings require consumers to pay a lot of money. The reporter learned from the interview that these paint products marked with “green and low carbon” often have higher prices, such as a bucket of 5 litre wall paint, priced at around RMB 100, and With the word "low carbon", prices tend to double, and many even reach five or six hundred yuan.

According to a salesperson at a paint shop, the low-carbon paints on the market are currently selling at a high profit rate, which has led to some unscrupulous traders who are trying to fish in troubled waters. Many products that use “green” products are actually not green. He reminded consumers that "products meet national standards" are not equivalent to "green products." In simple terms, "green standards" are more stringent than national standards. Only 10-30% of the products that normally meet the "national standard" are likely to obtain environmental labeling certifications, that is, to achieve "green." The real green products should have the environmental label “10 rings” that is certified and issued by the certification and accreditation regulatory committee through scientific parameter testing. This is the simplest and most effective way for laymen to identify the authenticity of “green products”.