Panel furniture enters E0 era

In the panel furniture industry, the major brands have never stopped chasing to improve the environmental performance of their products . For this reason, the panel brands have not been able to rest . This year Lushuihe officially launched E0 grade plates with local standard significance , and quickly promoted among domestic panel furniture brands. And recently, the super E0 grade plate provided by EGGER officially entered Kebao ? Bologna's production line. The two major plate brands have invariably increased the environmental protection level of their products, which has invisibly promoted another innovation in the field of furniture plate environmental protection. However, who will pay for such an upgrade ?

Domestic furniture, widely used on the cabinet cabinet market is E1-level panel, only a few brands promote the use of more environmentally friendly E0 grade sheet. This situation is expected to be reversed this year. E0 grade plates will replace E1 grade plates and become the protagonist of the market.

In June of this year, the enterprise standard of " E0 grade particle board used in dry state" independently drafted by Jilin Forest Industry Co., Ltd. passed the local review of Jilin Province, and was improved and approved as "Local Standard of Jilin Province". Zhang Zhili, deputy general manager of Jilin Forest Industry, believes that the birth of this standard has broken the situation that domestic plate production has no E0 level standards, and many furniture brands have previously adopted plates that are higher than E1 and E2 environmental standards. " Famous Points " . At present, Lushuihe E0 grade sheet has been fully put on the market, and furniture and cabinet enterprises such as Yifeng, Baiqiang, Spree, Kangjie and Katie have become the first domestic brands to use this product.

A few years ago, the foreign E0 grade standard sheet was introduced into the EGGER sheet in China. Recently, with the " Super E0 grade sheet ", it has once again attracted people's attention. It is understood that EGGER Super E0 grade boards do not use any glue containing formaldehyde in the production process. The formaldehyde content is equivalent to that of fresh wood, and its environmental performance is better than E0 grade boards. Such a high-quality product has attracted the attention of the high-end market brand Bologna. Its CEO Cai Ming decided to officially join the EGGER Legion within less than three months before and after contact ( the furniture manufacturer alliance that uses EG sheet material has Camry, Elvis, Juzhuo, Feimei and other well-known brands ) , and immediately placed an order. Boloni cabinets, cloakrooms, and other products made with Super E0 grade Egger will soon meet consumers.

Many people in the home furnishing industry know that among the standards for European sheet metal production, not to mention Super E0 level, even the concept of E0 level is not there. At present, only Finland and Japan in the world implement similar E0 level standards. The E0 level standards mentioned in the domestic sheet market are also roughly converted from this and cannot be directly equivalent to them. It can be seen that " Super E0 level " is just an advertising slogan for EGGER. What we want to convey is more environmentally friendly than E0 level, which means " super environmental protection " . In contrast, the E0 grade board launched by Lushuihe is inferior in name, but Lushuihe, as the most important board supplier of domestic home furnishing companies, this move has the effect of improving the environmental performance of furniture and cabinet products. Not to be underestimated.

　　 Consumer demand urges environmental protection upgrade

Environmental protection, as the most basic indicator of a furniture company , has received extensive attention repeatedly, and has become a weapon for brand promotion. On the one hand, consumers are increasingly demanding home environmental protection. Companies promote environmental protection to meet the needs of these people. On the other hand, today's panel furniture market is still immature, flooded with a large number of products that are not environmentally friendly.

A few days ago, Jiangsu Provincial Quality Supervision Bureau announced the quality supervision results of the province's furniture products in the third quarter of this year, and the qualified rate of random inspection of wooden furniture was only 69.3% . It is understood that among the 367 types of unqualified furniture found this time, 102 products were due to excessive formaldehyde emissions, and the wooden furniture with the highest standard exceeded 11 times the national standard. After an investigation, quality control personnel found that these furniture companies not strict in the procurement of wood-based panels and other raw materials, or materials covet cheap, low-grade sheet even knowing that it still "kindly." In recent years, incidents such as the investigation and punishment of excessive formaldehyde in furniture and complaints from consumers due to the health damage of excessive formaldehyde in furniture products have been common throughout the country.

Faced with the inferior panel furniture market, consumers have to raise their vigilance and pay attention to the environmental performance of products. According to the results of an online survey conducted by the Internet, nearly 80% of netizens will pay attention to the brand of plates when purchasing panel furniture, and 70% of consumers will prefer E0 grade plates. And another research result shows that it is appropriate to use no more than 20 (1.22m × 2.44m) E1 grade boards per 100 square meters of space. Experts said that with the increasing proportion of plates in the home environment, it is necessary to accommodate more plates in the same space, while ensuring that the formaldehyde emission does not exceed the standard, it is necessary to upgrade E1 grade plates to E0 grade.

　　 Who pays for improving product quality

Whether the price of the upgraded plate has been adjusted, the reporter interviewed relevant persons in the industry. Zhang Zhili, deputy general manager of Jilin Forest Industry, told reporters that Lushuihe E0 grade sheet production cost is higher, so the price will also increase by 5% -6% . " However, for large customers such as Yifeng and Top 100, we are not upgrading the price. " Wen Shiquan, chairman of Yifeng Furniture, also confirmed that the furniture produced by Yifeng using Lushuihe E0 grade board has been listed, due to the purchase of board The cost has not increased, so the price of Yifeng will not change, and consumers can fully benefit from environmental protection upgrades that do not increase the amount.

Environmental protection is a good thing, but consumers do not want to see the merchants make additional profits on the grounds of environmental protection. Therefore, the selling price of Bologna AG products has attracted much attention. Cai Ming said that the price of Bolognese products using EGGER board is about 12% higher than that of ordinary products, and these 12% are all factors of cost increase. " Bologni didn't plan to increase the extra profit through EGGER board, only as a porter. "

According to Zhong Hongwen, chairman of EG Sheet, EG Super E0 grade sheet is 30% -40% more expensive than domestic sheet, and the price difference of panel furniture produced by these two sheets is also within this range. The 12% proposed by Cai Ming is due to the fact that the cost of countertops and hardware in cabinet products is not small, and the proportion of plates in the total cost is much lower than that of furniture.

Regarding the price difference of the same product made of two kinds of plates, the industry generally believes that consumers should act according to their own economic strength. It is understood that EGGER Super E0 sheet is generally only used in kindergartens, nursing homes, hospitals and other places with high environmental requirements in Europe. At the same time, as an imported product, its tariffs will also be included in the selling price as a cost. Therefore, consumers should also consider whether to pay for the extra 30% -40% price.

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