Redwood furniture consumption tends to be younger

There is no shortage of powerful young buyers

When it comes to mahogany furniture, many people think of slightly older middle-aged and elderly consumer groups. It seems that only such a group will be interested in high-end mahogany furniture. But Wuhan's current market is not like this, especially in recent years, a large number of post-70s and post-80s have joined the ranks of mahogany furniture enthusiasts.

The reporter saw on the third floor of Yuexing Home Shopping Mall yesterday that there are five famous mahogany brand stores, such as famous mahogany, Daiwei mahogany, Fenglinsheng mahogany, midyear red, and mantanghong. At 10 a.m., young people visit the store from time to time. price. The sales staff of many mahogany shops all said that more and more young people come here to buy mahogany furniture.

Xingxing Xia said that the consumers of mahogany furniture are not necessarily seniors, there are also many post-80s and even post-90s, and they also have a feature that they have a quick shot and they know the mahogany very well. These consumers love mahogany With the accumulation of experience and financial resources, their demand for innovative mahogany furniture is increasing day by day.

Xiaolan, a salesperson at Wuchang Meilian Redwood Independent Store, told reporters, "Two years ago, I rarely saw young people buying mahogany furniture. Now young people buy more." She said that she had received a 20-something a few days ago. Customer, he bought a mahogany sofa and a dining table for a total of more than 400,000 yuan. To her surprise, the young man was very knowledgeable about Redwood.

Industry experts believe that these current post-80s consumers have just entered or are about to enter their standing years, and some of them who have economic strength have also raised the pursuit of spiritual culture by a new level. Naturally, they will represent Chinese classical furniture culture. The essence of mahogany furniture has a special liking. However, they also have unique requirements for mahogany furniture. Compared with the traditional mahogany furniture that is precarious and sculpted, they prefer the design of mahogany furniture, which also gives businesses new challenges and opportunities.

Design breaks the traditional concept

The mahogany furniture is generally dark in color and complex in shape, giving consumers the impression that classical mahogany furniture can only be placed in oversized apartments or villas.

However, the reporter saw at the Royal Magenta Furniture Company on Friendship Avenue that many exquisite mahogany small tables and chairs and coffee tables are suitable for small and medium-sized units. Some dining room or living room combinations have simple design lines, light coloring, and a small footprint. They are small and exquisite, and are popular among young people.

The reporter also saw in Daixing Mahogany, Fenglinsheng Mahogany, Midyear Red and other brand stores at Yuexing Home Furnishing that some fashion design elements have been added to some mahogany furniture in order to comply with the young people's aesthetics.

Xingxing Xia said that the store has an operating area of ​​60,000 square meters and is positioned as a high-end furniture mall. It gathers many first-line brands at home and abroad. The introduction of mahogany furniture is relatively high-end, and the design style of each brand is distinctive, but there is one thing in common, that these brands have begun to pay attention to the tastes of young people. Especially with the introduction of Western design concepts, in recent years, in addition to classic and antique, mahogany furniture also incorporates a lot of elements combining Chinese and Western. Therefore, consumers do not have to hold the retro and classic concepts when buying mahogany furniture, and the young design style will definitely attract more young buyers.