Technology Boosts Life's Beauty Bosch Brings Safety to the World

In the new century, science and technology are changing human lifestyles. Bosch Security Communication System has won the trust of vast numbers of users with its strong technical advantages, rich product categories, and perfect service network under the corporate philosophy of "Science and Technology Makes Life Beautiful".

In the new century, science and technology are changing human lifestyles. Bosch Security Communication System has won the trust of vast numbers of users with its strong technical advantages, rich product categories, and perfect service network under the corporate philosophy of "Science and Technology Makes Life Beautiful". Today, Bosch Security Products are widely used in many fields, such as transportation, finance, industry, architecture, and residential living, to serve all aspects of human life, and to safeguard civilized and harmonious social life. During the 13th Shenzhen Anbo Expo, the reporter was invited to interview Ray Ni, Manager of Regional Business Department of Bosch Security Communication Systems, and Dong Tao, Senior Product Director of Product Marketing Department, to feel the charisma of a century-old enterprise. That is, Bosch. Innovation is endless!

Today's security industry gradually bid farewell to a single pursuit of product sales, high-speed advancement of the security market requires companies to fully explore, integrate and innovate in technology, management and business models. Interview with Mr. Dong Tao told reporters that from the mere pursuit of a single security product sales to today's widespread attention to industrial solutions, this development is due to the ever-increasing market competition and the inevitable result of product segmentation. With the gradual homogenization of security products, how to provide customers with more convenient and efficient solutions has become the focus of all major manufacturers. In such a context, there is an understanding of customer needs. Those manufacturers who have product and system integration capabilities will provide customers with a full range of solutions through the upgrade and transformation of existing products, and will continue to improve their own systems in practice, and track industry requirements and industry norms in real time. At this Ambo conference, Bosch launched the “All-round Security” theme, covering professional solutions for industrial infrastructure, airports and the financial industry. These solutions take advantage of Bosch's extensive line of security systems and closely integrate the industry's security features to deliver integrated solutions that integrate video surveillance, burglar alarm, access control systems, and public service and emergency voice evacuation systems.

In 2011, under the background of increasing integration and convergence requirements, Bosch Security Communication Systems established an industry marketing team to provide solutions covering energy, transportation, airports and the financial industry, extending the industry segmentation services from “vertical”. Rani said that in the upcoming 2012, Bosch Security will pay more attention to designing products and solutions suitable for the vertical market, mainly in the financial, energy, transportation and airport industries. These industries are now in demand for transformation. The market effects brought by the national “Twelfth Five-Year Plan” and high-definition demand will be clearly reflected in vertical markets in these industries. This is also Bosch’s “vertical” industry in the next few years. The focus of the field power. Bosch has a strong vision and excellent performance in providing high-quality, easy-to-use, intelligent and interoperable security solutions. It is worth mentioning that, as a leader in the field of interoperability, all Bosch HD products are fully compliant with the ONVIF standard, ensuring that users can more easily integrate with third-party security solutions. Bosch HD series products provide users with a complete high-definition monitoring solution from the front-end to the back-end display. Of course, Bosch Security will also continue to increase the management and R&D of localized products in China, and implement more new strategies in the original excellent market performance to achieve more and more suitable products for the Chinese market. Create a safer, better future. For example, in China's more economically developed cities and small and medium-sized cities there is a certain difference in demand, for different types of market areas, companies should also make corresponding adjustments to the brand strategy. Bosch has a wide range of security product lines, and it can provide security products or solutions suitable for target users at all levels of the market. The combined product strategy for different market segments is the basis for Bosch to implement a corresponding brand strategy. At the same time, Boss Security has paid great attention to localized R&D and production planning since it entered the Chinese market, and has launched a series of security products that suit the needs of various local markets, for example, this year. Bosch introduced a new series of cost-effective new benefits monitoring products. The low price is not a low quality. In line with the German brand tradition of Bosch's superior quality, the series of security products launched in China have greatly enhanced the attractiveness of the local users at the price, and at the same time brought the leading security technology of Bosch even more. The vast Chinese market enables users in all regions to share Bosch's worldwide security technology and project experience. The reporter learned that under the promotion of "Science and technology to achieve the beauty of life," Bosch Security understands the market needs of various industries and continues to launch one-stop industrial solutions covering a full range of product lines, and has many successful cases. For example: Shanghai Oriental Sports Center, Qinshan Nuclear Power Station, Fuzhou International Convention and Exhibition Center, China Pavilion at Shanghai World Expo, Expo Axis, Jinan Olympic Sports Center, and Shanghai Hongqiao Integrated Transportation Hub.