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Last weekend, the two-day Central Plains Home President’s signing spree ended. After two days of intensive rain, many posters and brochures were scattered. China's real estate development has entered the stage of gold development since 2004. Home building materials are the subsidiary products of real estate. The development of home building materials industry has also ushered in the golden decade. The whole industry has developed rapidly and brand building has been strengthened. "After this year, the Chinese economy In the era of normal profit, a large number of companies will bid farewell to high profits." Many first-line brand headquarters manufacturers said. In the peak season, the market entered the market directly in 2011. Due to the restrictions on the real estate market, the appreciation of the renminbi, and the international economic factors, the terminal market for home building materials has dropped significantly compared with the same period of last year. For the internal market, exports are reduced and various raw materials are used. Factors such as the sharp rise in the price of household goods, the high rents in terminal stores, and the sharp rise in employee salaries have also increased the pressure on dealers. This year, the decline in corporate profits has become the biggest shadow of optimistic economic growth, making companies in downstream industries such as building materials complain. The home season, which was originally started in September and October, has made home furnishing companies rush. "Advance into the holiday promotion war, businesses are grabbing the market." Red Star Meikailong a staircase brand business said. On August 20th and 21st, the “President’s signing†frenzy from the giant hairs of the three major home stores in the Central Plains swept through Greentown. The two days of heavy rain did not ruin the enthusiasm of the home, and the display rack, promotional leaflet and storefront atmosphere created a Do not fall. Ou Kailong, the House of Reality, and the Red Star Macalline store parking lot are full. Well-known brands from furniture, cabinets, wardrobes, ceramics, sanitary ware, wooden door stairs, etc., the factory headquarters have led the team to Zhengzhou to promote profits. Merchants early to enter the peak season, increase sales activities, the headquarters directly to make profits, these directly indicate that the home building materials industry has entered the era of small profits. The general manager of the left and right sofas said. Li Kaiyuan, deputy general manager of Huida, said, "This is a normal trend. The market economy itself will lead to the averaging of profits. This is a natural process." This explanation is based on the most basic truth of the market economy – supply increases beyond demand, naturally causes prices to fall, and leads to reduced profits. “We are gradually turning to integrated home development, developing bathroom cabinets, and overall bathroom rooms.†As the industry enters the era of low profits, with the increase in the prices of labor and raw materials, the increase in product costs leads to an increase in product prices. If any industry develops maturely, it will enter the era of low profits. Home manufacturers and dealers are not likely to be at high profit levels. The era of profiteering in the home industry has passed. "The era of profiteering will come sooner or later. Under normal economic conditions, enterprises should rely on management to make money, not rely on huge profits." Lian Zhigang, chairman of the gorgeous lighting industry, said. As the price of labor and raw materials rises, the increase in product costs leads to an increase in product prices. If any industry develops maturely, it will enter the era of low profit. Like home manufacturers and dealers, it is impossible to always be at a high profit level. The era of profiteering in the home industry has passed. With the survival of the fittest in the market, there will be price increases and prices of products will be reduced. . “Headquarters directly makes profits and subsidizes dealers. This is more than the acquaintance of finding acquaintances in the past,†said Dai Zong, head of the brand. "This kind of large-scale promotion, the business brand is not to put the profit in the first place, zero profit or lose money to earn money, what is necessary is a big display of the brand and regional publicity." Huida brand, Henan Jintai Building Materials Director Chang Huang Junjian believes that any industry is actually bidding farewell to the era of high profits. The industry believes that once the home industry enters a period of low profit, enterprises should make full use of raw materials, reduce inventory, give full play to artificial benefits, optimize procurement and sales, and each process cost control is an opportunity to gain profit growth. In the era when home building materials tend to be meager, many brands have begun to seek new ways to survive in the market. Like buying a land to build a factory, develop a whole home series: selling bricks to produce bathroom cabinet series; selling cabinets also producing ceramic products... to develop more diversified products. Consumers will be the biggest beneficiaries Today, what consumers are most looking forward to is to buy the favorite home products at the best price. The most obvious feature of consumption is the rational purchase, which is much higher than the previous requirements for the service, product quality and overall design of the home brand. In addition to quality, price has become the biggest factor in the transaction, but also the focus of business competition. The competition in the shopping mall is fierce and the promotion is intensive. “The most profitable thing is the consumers in the home furnishing industry.†Hao Lai Kee, director of the wardrobe market, said Xian Xi. The competition in the industry has intensified. First, at the time node, the market has been grabbed early. Like this year, it has been ahead of August, and we can’t wait to push various promotions. Second, the major mainstream home stores have entered the competition between the stores, forcing the major stations. Businesses have come up with big discounts, plus the discounts offered by the stores, allowing consumers to compete in a fierce competitive environment, forcing manufacturers to reduce profits and increase investment in publicity and promotion.