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Dehua County of Fujian Province is China's largest production and export base of ceramic handicrafts. It has more than 1,400 ceramic enterprises and employs more than 100,000 people. The annual output value is over 10 billion yuan. As an export-oriented economy, the local ceramic industry has entered the “micro-profit era†due to the weak external demand, rising raw material prices and rising labor costs.
According to statistics from Quanzhou Customs, Dehua Ceramics exported 154 million US dollars from January to July this year, an increase of 11.5% over the same period last year. Although there are rises, in the eyes of many industry players, the prospect of ceramic exports is not optimistic.
For the ceramic industry, the frequent anti-dumping investigations in recent years are undoubtedly the most serious "foreign problems." In July this year, Brazil announced the preliminary results of the anti-dumping case of ceramic tableware. Relevant data shows that the preliminary ruling will involve the case amounting to as much as 70 million US dollars, and more than 1,000 Chinese ceramic export enterprises will be affected.
In fact, China's ceramic exports have already faced “the fall of troubleâ€. In addition to Brazil, in recent years, trade protection policies in the EU, South Korea, Indonesia, Argentina and other places have also formed a multi-party suppression trend for China's ceramic exports. Among them, the EU and South Korea have imposed anti-dumping duties of up to 69.7% on China's ceramic tiles, and Indonesia's anti-dumping duties on Chinese ceramic tableware are as high as 87%.
With the implementation of anti-dumping duties in various countries, many industry players have reported that orders from abroad have become less and this year, some small factories have a hard time. The reporter learned from some ceramic enterprises in Dehua that some enterprise stocks are expected to be digested in the past six months.
"Before exporting to Europe and the United States, a family will use two sets of utensils a year. Now it is only a set of two years." Su Jianlu, general manager of Dehua Longpeng Yi Porcelain lamented, "The ceramic industry is getting worse." Many of the ceramics that have been done for more than a decade now turn to real estate and mining."
Frequent anti-dumping investigations have aggravated the low value-added worries of the Chinese ceramics industry. According to data revealed by the China Ceramic Industry Association, China is currently the largest producer of daily-use ceramics, accounting for about 70% of world production. Although China is a big ceramic producing country, it is not entirely a strong country.
Su Yuqing, deputy director of the Dehua County Economic and Trade Bureau, told the reporter that China's ceramic enterprises lack the ability of independent innovation. The export products are mainly in the middle and low grades, with low added value and low selling prices in the international market.
"In our factory, there were more than 3,000 workers when we were full in the past few years, and now there are only more than 1,000 people. The gross profit of the whole industry is only about 10%, and many companies even support it in 'zero profit'." Su Jiandui said.
How to break the double attack in the face of internal and external troubles? Some insiders believe that in the case of dealing with international trade friction, ceramic export enterprises should actively cooperate and participate in responding on the one hand; on the other hand, they should also seek opportunities to upgrade and change. If affected by the anti-dumping of Brazilian tiles against China, some companies will reduce their exports to the Brazilian market and shift their focus to new key areas such as developing emerging markets such as the Middle East and Africa.
At the same time as the market changes, technological innovation is also the key to improving the living environment in the ceramic industry. Guo Xinduan, deputy general manager of Dehua Chunqiu Ceramics Co., Ltd. said that in the past, the ceramic industry only talked about sales volume without technical innovation and the added value was too low. In order to improve this situation, the ceramic industry in the future must improve its technical level and differentiate its products in terms of products and channels.
"Now, it is probably not so easy for foreigners to buy our ceramic products. For the ceramic industry, this winter is not far from leaving, even growing." Many ceramic operators lamented reporters. .