The whole kitchen applauds the concept of blurring the name "overall"

As the saying goes, people use food as their day. The Chinese have always been very demanding and very strict about eating, especially in Guangdong, a place of gastronomy. Therefore, with the increase in the number of high-quality residences and the improvement of people's living standards, the kitchen has been given more expectations and requirements, and the kitchen equipment in the home is no longer a simple facility. As a whole new thing, the whole kitchen, which has entered the hearts of ordinary people, has become an important part of the public's promotion of quality of life. As a result, many kitchen facilities manufacturers are optimistic about the Guangdong market, as the Pearl River Delta region's economic strength is good secondary market - Zhongshan, many manufacturers and businesses also favored.

It is understood that Zhongshan currently brings together a large number of domestic and international brands of kitchen products, such as Europa, Debao Sickman, Blue Valley, Jichen, Hanli Delivery, Rongshida, and Yuetu. At the same time, Vantage, Piano, Atlas and other Zhongshan local brands have also launched strong kitchen products. Most of these brands are located in the 3 large-scale building materials markets of Fuyi Decoration Plaza, the Five Stars Mercure Center and Xiaolan Home Center.

However, according to a survey conducted recently by the reporter on the overall kitchen market in Zhongshan, the “old” kitchen concept followed for many years is still popular in Zhongshan, and the overall kitchen awareness is not optimistic for most consumers, coupled with some non-regular manufacturers vicious competition and other factors, resulting in Zhongshan The consumption of whole kitchen products in the market is not good or not.

Survey: Concept blurring is called "overall"

In 2003, China National Hardware Association and the National Standardization Committee jointly developed the "National Standard for Home Kitchen Equipment." This standard defines the concept of the overall kitchen equipment as: a combination of consoles, sinks, cabinets, related appliances, and functional hardware that are configured for cooking activities in the home.

According to this standard, the range in which the kitchen can be extended becomes very wide, and the requirements for the so-called kitchen manufacturers have also become quite high. However, the fact is that manufacturers do not have to invest heavily to build kitchen related facilities, causing many manufacturers in the market to call kitchen facilities "overall"; and most consumers, it is the kitchen The concept is rather vague.

Reporters found during the visit, but most of the cabinet manufacturers positioned as a whole kitchen, there is no corresponding electrical appliances with matching, more is the use of other manufacturers to match products, only a small number of cabinet brands have such strength, Zhongshan Vantage is one of them.

Zhongshan Vantage technicians told the reporter that relying on strong home appliance production advantages, Vantage had a strong entry into the cabinet industry in 2007. At the same time, with the help of geographical advantages, Vantage opened a number of integrated kitchen stores in major business districts and building materials markets in Zhongshan. The integral part of kitchens such as range hoods, gas stoves, and sterilizers are all developed and produced by themselves. This not only maintains the loyalty of the kitchen, but also allows consumers to witness Vantage's “overall” advantage.

In comparison, in the cabinet market of Zhongshan, more cabinet manufacturers only sell cabinets as a single product, and even there is an agent who only sells cabinet-related accessory products. They are only responsible for selling cabinet doors, and their furnishings The whole cabinet became a veritable "furnishing."

Features: Significant geographical characteristics of the overall kitchen product consumption

The reporter found that the consumer market of Zhongshan kitchen products presents a very obvious geographical characteristics. In several relatively economically developed regions such as Guzhen, Siu Lam, and Shijie Central District, there are also many brands of cabinets and the number of products required is also larger. In Fuyi Decoration Plaza, there are many brands of cabinets such as Oupai, Debao Sikman, Blue Valley, Vantage, Piano, and Fudanbeier; in Xiaolan Home Center, there are Jichen, Piano, Vantage. And other well-known brands stationed. In comparison, in the five-star Mercure Center, in addition to the well-known cupboard brands such as Hanli Delivery, Rongshida, and Rabbit, other brands belong to the second and third line cabinet brands. Whether the cabinet consumer market is strong or not depends more on the spending power of the citizens in the township where the market is located.

According to Yang Mei, the manager of the Fuyitan Plaza integrated kitchen store at Fuyi Plaza, Zhongshan's brand cabinets are relatively concentrated here, and the price is relatively high.

"In addition to the reception center's consumers, we often meet customers from Dongfeng, Sanxiang and other townships." Yangmei told reporters, "Most customers also reflect the cabinets sold at Fuyi Decoration Plaza." , price and quality are higher than other markets."

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