Where are the outlets for paint companies and distributors?

Recently, the author learned from the paint market that due to the continuous increase in production companies, the status of coatings that had once been in the paint industry has gradually declined. The competition between paint companies is fierce and the market is becoming increasingly saturated.

A dealer who runs paint told the author, “In the past few years, when the paint had just emerged, it was popular with consumers in the Luohe market because of its excellent quality. Many dealers saw this business opportunity and adopted various sales methods. Promote the development of coatings in China, making the market share of coatings increase year by year in the entire industry, but since the end of last year, the market situation of coatings has undergone great changes: the overall sales volume of coatings has not only failed to improve, but has even declined. Signs; more and more paint brands entering the market, leading to dilution of dealer profits; competition between companies is becoming increasingly fierce, in order to occupy more market share, companies have adopted a variety of marketing tools.”

Incentives: The increase in paint companies The main reason for this is the increase in paint companies in China. According to statistics, in some paint industry districts, only a few new paint companies with a certain scale appeared in the two years from 2010 to 2011. There are also many small family-owned workshops that produce paints. The products of these enterprises are mainly sold to cities, counties, and even towns and cities around the Weihe River. Most of them use convenient geographical advantages to expand channels through direct delivery to home.

This marketing model has stimulated the demand of the paint market, making more and more coating companies and increasing supply of products. However, market feedback is lagging behind. When companies find that the market has become saturated, there is no escape route. In this case, the competition between enterprises is inevitable.

Some paint companies and distributors felt that it was difficult to do business and considered changing to do wooden doors. However, the change of business is not the key to solving the problem. The wooden door industry is also in crisis. So, where is the way out for paint companies and distributors?

Way out: Increase design efforts to meet the needs of the rural market First, we must increase design efforts to produce specialty products. The author has learned that at present, the quality of coatings on the market is similar, prices and styles are very similar, resulting in a generally lower level of attention of rural consumers on product quality, and even more factors such as price and delivery cycle. attention. The competition between paint companies will inevitably fall into a vicious price competition, but the price war will ultimately hurt the paint companies themselves. If companies want to stand up in the paint market, they must give up a vicious price war and find a way out. Increasing design efforts and producing specialty products have become the only choice for paint companies to gain market share. If the company can innovate in terms of color, styling, etc., and produce specialty products that meet the needs of rural consumers in Luohe, it will undoubtedly increase the chance of occupying the “highlands” of the Luohe market.

Second, paint companies must fully consider the individual needs of rural consumers. A coating dealer tells the author: “Because of the differences in habits, farmers in different areas of the Luohe River will have slight differences in the size of the door frames when building houses.” The existence of this difference requires companies to have a deep understanding of the market and target customers in different regions. , Develop diversified products to meet the individual needs of different customers.

In the fiercely competitive market, paint companies are only close to the market, close to consumers, ensure the supply cycle, and attract more county and township distributors to join in order to grab more market share. At the same time, increase the design efforts to produce personalized products in line with market demand, and strive to stand out in the pattern of "mixed warfare" among many paint companies.