Ceiling companies write a new chapter in marketing

At present, many ceiling companies have all realized the importance of brand promotion. Using stars or public figures to speak for their own brands is increasingly welcomed by ceiling companies. However, the implanted advertising model is still waiting and watching for many integrated ceiling companies.

The “implantable” scenario was applied last year. Kibley spent money in the film's “101 Proposals” to taste the sub-embedded marketing. This year, Kelan also made the same attempt in a parent-child themed television documentary. Observing their implant advertisements cannot help lamenting the lack of imagination in ceiling-mounted companies.

Implantable marketing can be divided into four modes of operation: image implantation, scene implantation, dialogue implantation and episodic implantation. The implanted media are also varied. The most common is the installation of film and television. Others include newspapers, magazines, online games, cell phone text messages, and even novels.

There is a line in the movie “Forrest Gump”: One of the most beautiful things about seeing the President of the United States is that you can drink Peng Quan’s soda. This is the white implant. Whitelisting is commonly seen in film and television works and serves as an advertisement through the dialogue of television or movie characters. The expression of white implants is relatively direct and can easily arouse viewers' resentment. At the same time, it needs to have a certain correlation with the film and television works themselves.

The Hollywood movie "007" put James Bond's heroic image of heroes in the hearts of people. The image of Bond can not be separated from all kinds of cool luxury cars. The combination of car brands and Bond's image can play a role. Good publicity effect. This type of implanted advertisement using the combination of character image and brand is a kind of image implantation.

When it comes to the plot, they have to mention East Ejiao. "The Rumor" not only popularizes Sun Yi and other harems, but also promotes East Ejiao. In the middle of the show, Elephas became an important element throughout the entire story, frequently appearing in dramatic scenes and character dialogues. It was impressive. Dong'e Ejiao finally relied on "Tuo Biography" to elevate his breath and become a model for plotting.

Implantation of scenes mainly refers to the appearance of brand visual symbols or the product itself as part of the scene or scene composition of the story in the media content. Kepler and Kaylan use branded visual symbols to operate embedded ads. Scene implantation is more static than the above three methods, and the publicity effect is relatively inconspicuous. Of course, in practice, the cost is also the lowest.

“Implantable” Future Outlook It is understood that the scale of market for implanted advertising in foreign countries is already very large and the operating technology is relatively mature. In recent years, although the scale has been continuously increasing, there is still a great deal of room for improvement in the country, and there are only a handful of successful implantable advertising models. For integrated ceiling companies, seeking exposure in various media is an important part of marketing. Finding or creating a suitable timing and media is the key to successful operation of embedded marketing.