Flooring industry should focus on brand building and innovative marketing model

After the emergence of the B2B website marketing model, most of the floor merchants began to open malls on various platforms such as Taobao, Tmall, Yihaodian, Jingdong, Suning and other online sales. However, consumers are faced with such a dazzling array of products. How to choose a wide variety of floors? In addition to quality, service, and price, brands play a decisive role.

The brand is a manifestation of a company’s overall strength. It is also a guarantee of product quality. It is a guide for consumers to buy, and it is also a guarantee for the existence and development of a company. The price is a reflection of the brand value of the company, and it is also a measure of whether consumers buy or not. Viewing the floor market from the perspective of brand and price, floor prices vary. But in the face of brand and price of the same product, consumers are willing to believe the brand and the real value behind it.

Taking only the quadruple floor as an example, the four-in-one brand has gone through more than ten years of grinding, and the products are exported to more than 60 countries and regions such as Germany, the United States, France, Britain, Italy, Canada, and Australia. There are 22 provinces, autonomous regions, and municipalities throughout the country. Successively with Shanghai Real Estate, Hutchison Huangpu, and Kerry Real Estate. Hans Land, Shanghai Olympics, Gemdale Group, Yurun Group and other well-known real estate groups maintain long-term business cooperation. The four-story floor uses strength to open up markets and uses services to accumulate public praise. This fully shows that the ancient city of Rome was not built in one day, and that the four-quarter floor brand also benefited from more than ten years of intensive cultivation.

Even more commendable is: In the product market price, quadruple floor completely broke the traditional market pricing rules. The four-floor floor passes through the e-commerce platform, cutting off all intermediate links and truly making it from the factory to the consumer. Cut wholesale, retail, shop rent, advertising, and other layers of increase, add logistics costs in production costs, direct supply to the market, truly make concessions to customers.

In recent years, the four-story flooring joint venture with Lenovo, the United States DCM venture capital, Renren network jointly create a nest home network, in the most convenient, fast and efficient way, lifestyle, design concepts, multi-style multi-category flooring products, Passed to the pursuit of quality quality, like fast, efficient, free, easy shopping customers, so that customers any time, anywhere, any state, can enjoy one-stop shopping options.

Currently, the four-story flooring mainly uses the self-built nesting home network as the e-commerce platform, and distributes distributors across the country (under the line operators) to create the first floor product online to view products, compare services and prices, and provide products for viewing under the line. , delivery, installation and after-sale service. Truly online price and offline services.

The unique business model of the four-story floor also attracted a large number of dealers to join. Hangzhou operator of the quadruple floor told the media: “I used to sell floors in the traditional mode. I have to bear high store rents and spend huge sums of money to do the market. Promotion, while pushing up the price of the product, the market effect is still very general; now I only keep a line inspection shop of 30 square meters, all floor products are displayed in the air shop of the nesting home network, which saves a lot of shops The rent has received dual online and offline customer traffic, and my sales have also increased substantially.

The case of floor coverings fully shows that if a company wants to win the market and develop for a long time, it must actively innovate its marketing model on the cornerstone of corporate brand, product comprehensive strength and service system, and truly be market-oriented. Through innovative marketing models, create more value for customers. In this way, the company can be invincible.