Home in the entanglement of customization and finished products

In the early years, customization seemed to be the privilege of local tyrants. Nowadays, after a certain degree of economic strength as a support, “customization” has become an attitude towards life as people pursue the quality of life.

Also this year, customization has inadvertently entered the public life step by step: from a tuxedo of several tens of thousands of yuan, to a self-made colorful ring tones of a few yuan, from DIY bedspreads to refrigerators, from wardrobes to walk-in cloakrooms. From hair style to makeup, from education to small class, to one-on-one personal education... Customization is not only a symbol of a few people's luxury life, but also caters to the needs of the general public with a personality, self, and pragmatic attitude. New consumer style is popular. What about consumer acceptance in Chengdu?

Recently, the reporter visited a number of home markets found that because consumers do not know much about custom home, in the choice of home products, is to customize or choose finished products, often make consumers difficult.

NO1. tangled finished furniture: choose a large custom furniture: the high utilization of the current furniture market, in the market structure, the finished furniture market share is significantly larger than the custom furniture, at the same time, due to the requirements of the process development, custom furniture is also mainly concentrated In the cabinet category, therefore, finished furniture provides consumers with more choices, especially style, finished products include European, Chinese, modern, classical and other styles, and custom furniture is mostly modern panel furniture, from In terms of style selection and material selection, custom furniture greatly limits the choice of consumers.

In a random survey of 50 interviewed consumers by reporters, 75% of consumers were willing to choose finished furniture due to restrictions on style and material selection. Among them, 20% of consumers said that the two are very tangled. “Although there are various options for finished products, custom furniture can be tailored to my lifestyle, room size and specific needs, and can make full use of space.” Mr. Wang, the new owner of China Sunshine City, believes that custom furniture can be used regardless of color. , Modeling or internal structure, can be customized according to the needs of consumers, it is suitable for his family about 100 square meters of small units.

NO2. Entangled finished furniture: cost and time cost savings Custom furniture: to solve the layout problems In addition to a small number of villas, luxury home owners, the home has an overall high-end customization, the needs of the whole house customization, in the general public customization, because including cabinets, wardrobes In cabinets, etc., they are mostly customized by the manufacturer. Consumers often modify the size and color of the panel and make minor changes to the requirements.

In order to meet the changing needs of consumers, many finished furniture products are also mass-produced. At the same time, based on demand, many variability are also set in the product development, so that sales and use can be varied according to demand. Make corresponding adjustments to improve the functionality of the furniture so as to make up for the gap between finished furniture and custom furniture. Finished furniture companies have strong product development capabilities and significant economies of scale. Custom furniture is a personalized service provided by manufacturers. Relatively speaking, the cost naturally rises. Therefore, finished furniture with the same quality and specifications is cheaper than customizing. If it is a villa, luxury home owners, mostly high-end custom, full house custom as much, for materials, hardware accessories, styles, styles more demanding, its product cost will be higher. From the point of view of delivery time, finished furniture also saves time costs compared to custom furniture.

Compared with finished furniture, the “unique secret” of custom furniture is that it can solve the problem of irregular room space. For example, there are prominent beams and columns in the room, a small area in the cloakroom, under the inclined roof of the multi-storey building, and under the stairs. It is difficult to find suitable finished furniture in these special-shaped spaces, and custom furniture can be easily solved.

NO3. Tangled /

The initial consumer demand for the release of consumer confusion Although consumers have more ideas on the layout of the room, but people in the decoration, the effect of the decoration is often blurred, if the consumer has chosen the finished furniture , Designers can design for the owner based on the furniture that has been formed. If you choose custom furniture, if you do not find a designer with strong design and persuasive power, consumers will be trapped in various scenarios.

NO4. Tangled /

Custom misunderstandings aggravate consumer entanglement. According to Zhang Chao, the general manager of the custom-made furniture for the Famen Bridge FiT, told reporters that the predecessor of the custom furniture is actually the woodworking part of the tooling and home improvement process. Product production links, such as wardrobes, cabinet doors, cabinets, built-in TV cabinets, ceilings, etc., but due to the increasing demand for product quality and the requirements for the product's paint surface, 7-8 years ago, the cabinet-based wood As a part of it, it began to turn into the production of enterprise workshops, so now many custom-made products are mostly concentrated in the cabinet manufacturing enterprises. At the same time, many tooling and building materials companies have developed customized products.

The choice of custom furniture is nothing more than the owner’s emphasis on its ability to “tailor”. However, the owner’s misconceptions about customization are too “my furniture and my master” and the production process may not be able to do so. In the customization and finished furniture selection, it is even more tangled.

According to Fu Senmei, a brand designer who is doing high-level customization, Lu Hao told Chengdu Business Daily that the customization is divided into non-standard customization and standard customization. Consumers often think of customization as unlimited customization, and think that customization can do everything. However, designers and manufacturing companies must consider the effects that consumers want to achieve, whether they are operability, and whether they can guarantee mechanical and physical properties. When consumers' cognition is opposite to the actual operation of customization, customization is One vote is denied."

Compared to mature products in the mature market, the custom furniture market is still in its infancy. Whether it is the Flemish Home South Door Furniture MALL has taken the lead in opening a dedicated area for the custom furniture market, or is Redstar McLaren's cultivation of the custom furniture market, or It is the eight-Yi international home furnishing expo city which is planned to be set up in Wenjiang by Wenyi Group. It is planned to set home customization between 1000 model homes in Chengdu. In the case that the home market environment is not good, custom home is becoming the trend of household consumption. .