Internal and external foods are focused on overseas emerging markets
Reporter: Under the influence of the financial crisis, is the stone sales market also changing?
Li Mingcan: We must study the changes in the domestic and international stone market, not only to continue to pay attention to the traditional market demand of Japan, South Korea, the European Union, but also to vigorously explore other emerging stone markets. You can turn your attention to some countries and regions with rapid economic development and less impact from the financial crisis.
While paying attention to the international market, we must pay more attention to the domestic stone market. China has invested 4 trillion yuan to stimulate the economy. Among the 4 trillion yuan, some will be invested in the construction of affordable housing, low-rent housing and other construction projects, which contains a lot of business opportunities.
Wang Shangyun: Affected by the financial crisis, the demand for some traditional foreign stone markets has shrunk. However, in recent years, Quanzhou stone enterprises have developed well in the Middle East market. The Middle East, especially the major oil producing countries, has continuously increased its infrastructure construction and become an emerging market that everyone is concerned about. In addition to traditional markets such as the United States and Japan, our company has also entered markets such as Brazil, Egypt and Israel.
Zhu Xinsheng: The financial crisis has seriously impacted and damped the original market of the enterprise, looking for new markets to develop, and extending the business tentacles will be an important means of obtaining orders. Although the overall demand for stone materials has declined, the stone industry is an emerging industry. The markets that Chinese stone enterprises have not yet touched are still quite broad, such as the vast central and western regions, the emerging economies of the third world, and the vast middle class.
Multi-dimensional layout packaging overall regional brand
Reporter: How should the Quanzhou stone industry and enterprises adjust accordingly in response to changes in the market structure?
Li Mingcan: Stone enterprises need to work hard to strengthen internal management, improve service quality, foster new markets, and increase the added value of products. According to the industry characteristics of the stone industry, the strategy of supplying large-scale engineering projects will not be adjusted too much due to the current situation, but may provide corresponding processing services according to the needs of end users. In addition, the market for new rural construction in China is very large, and our enterprises should further expand the market and implement a diversified strategy.
Wang Shangyun: Whether it is technical level or product research and development, Quanzhou's stone industry can be said to be first-class in China. Our existing marketing team and domestic market layout have established confidence in us to seize the domestic market. However, many companies have been out of date in the way of sales promotion. The current situation requires enterprises to have more flexible resilience and to take the connotative development path. As far as the whole industry is concerned, it is possible to explore the establishment of guarantee companies in the industry to solve the financing problems of individual stone enterprises in a targeted manner.
It should infiltrate foreign markets and increase its export share. In terms of production costs, we have more advantages than Italy, Spain and Taiwan. Overseas processing trade is the mainstream way for Nanan stone enterprises to operate internationally. For example, in the Middle East, many of our companies have made good attempts to set up processing trade points and even branch offices to carry out deep processing of products in the local area. We can innovate for the differentiated needs of overseas markets. It is convenient to capture market information, shorten delivery time and save a lot of cost.
This requires us to increase the propaganda of the Quanzhou stone industry, to concentrate the brand power of local stone enterprises, to unify the publicity of Quanzhou stone, and to achieve greater visibility in the world. In addition to organizing the annual Stone Fair, it is necessary to encourage enterprises to go out and participate in some of the more famous international trade fairs.
Zhu Xinsheng: In general, enterprises should cultivate "internal strength", strengthen internal management, rationalize our profit model, increase research and development of new products and new processes, transform marketing models, and build national brands to strengthen the core competition of enterprises. force. At present, the total supply of stone materials is oversupply. Personally, enterprises should not blindly expand. The experience of Global Stone for more than 20 years shows that stable operation is very important, that is to say, the operation of the enterprise capital chain should be stable. I think that Shuitou's high-time logistics integrates warehousing, finance, processing and other aspects. This business model is worth learning in the industry.
Turn waste into treasure to develop environmentally friendly recycling products
Reporter: Stone resources are not renewable, what is the future development direction of stone industry product structure? Li Mingcan: The stone product structure is still based on building stone. However, with the improvement of environmental protection requirements and the improvement of processing technology, artificial stone, microcrystalline stone and other stone varieties will gradually expand market share. With the improvement of people's quality of life, craft stone will be a market growth point, but also a profit growth point, making full use of "waste stone" to make it "turn waste into treasure." Enterprises should pay more attention to home engineering and household consumption, and develop products that are suitable for affordable housing and rural housing. The Stone Industry Chamber of Commerce should carry out activities in the form of seminars, trainings, etc., vigorously promote stone culture and enhance stone brands.
Wang Shangyun: The stone industry is a resource-consuming industry. Under the background of national macro-adjustment, non-renewable resources are increasingly protected. However, through technological improvement and product research and development, the stone industry has not been proved to be a polluting industry. The environmentally friendly products such as artificial stone that emerged in the past two years should be a good direction for the development of stone products in the future. At the beginning, our local enterprises invested in artificial stone production, mainly based on the experience of Italy. Through the innovation of our marble brand and the research and development of products, artificial marble now naturally forms an extension of the product. Some companies such as Pengxiang Gangshi have already made good attempts in this regard. In addition, stone mosaics, the use of gravel and scrap, also bring considerable benefits.