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On October 21st, the lock trade show installation and after-sale APP launch conference was held at the Shanghai National Convention and Exhibition Center. China Hardware Products Association Li Jiansheng, angel investor Li Bin, Yao Xianquan, locksmith representative Li Gang master, manufacturer representative Wu Shaojun, Dai Jiabao, lock trade platform promoter Xue Jian and other guests and Tencent home, Netease home, Sina.com, "modern lock News, "Chinese Locksmith", "Hardware Lock", "Hardware Technology", "China Hardware", "Buildings Business" and other news media participated in the conference.
"The docking service between the lock installation and the locksmith has always been a problem. The lock trade installation after-sales app developed by Chengdu Lock Trade Electronic Commerce Co., Ltd. is based on solving such problems. We have established a locksmith. Master's professional platform for integration, to achieve efficient installation of after-sales service and master; and even more, through the integration of big data, can directly enhance the e-commerce distribution of locks." Xue Jian, the founder of the lock trade platform, said.
The necessity and urgency of establishing a third-party installation and after-sales service platform
"In the current lock industry, it is particularly important to establish a third-party installation and after-sales service platform," said Wu Shaojun of Shanghai Chunan Intelligent Technology Co., Ltd.
On the one hand, the establishment of a third-party after-sales service platform is an urgent need of many SMEs and ordinary families. We all know that the spring of home smart products has arrived, and more and more families are using smart products. However, in this turmoil, the after-sales service problems of many small and medium-sized enterprises have become increasingly prominent. On-site installation, maintenance and other after-sales services have made many small and medium-sized enterprises unable to do their best. What's more, the after-sales problem has become the bottleneck of many SME products. Therefore, it is extremely urgent for a third party to establish an after-sales service platform to help them solve the after-sales service problem. At the same time, the establishment of a third-party after-sales service platform is the voice of ordinary users. The current terminal market needs our smart products, but users who "will not install, do not use, and are afraid of having problems" are worried about a professional third-party after-sales service platform.
On the other hand, based on the rapid development of the Internet, many SMEs have their own e-commerce platform. Moreover, the sales of e-commerce are also increasing in the proportion of total sales of enterprises. Therefore, SMEs are paying more and more attention to e-commerce platforms. Therefore, the establishment of a network-based "Lock Tradelink Installation After-sales App" is in line with the e-commerce concept of SMEs.
Therefore, it is particularly important and urgent to establish a third-party installation and after-sales service platform, especially a network-based after-sales service platform.
China's first professional lock installation and after-sales and e-commerce distribution platform grandly launched
Xue Jian, the promoter of the lock trade platform, introduced the lock trader. After-sales APP is a platform based on mobile internet, modern communication technology and GPS positioning technology to realize the efficient docking between lock installation and after-sales service and locksmiths. Mobile e-commerce means to integrate industry big data, distribute the whole network, change the original electric business state of the lock industry, solve the problem of lock net bottleneck, floor installation and after-sales service. The Lock Tradelink platform uses the smart smart terminal to find locksmiths, dealers, manufacturers, and merchants to cut through the portals, and aggregates four major groups, and each group can find the resources that they need most on the platform, and achieve online publishing. Order, task requirements, offline installation and maintenance and after-sales service; through the optimization mechanism for efficient certification, evaluation, recommendation, combined with the call center linkage, to achieve the best function of the platform.
What's more, the advantage of the Lock Trade Platform is also reflected in the transformation of various types of users into platform promoters. Consumers who use the platform while recommending good consumer experiences and feelings to friends, family, neighbors, classmates, etc., if the sharer is spending on the platform, the original recommended sharer can get a very good platform and manufacturer. Commission return, a new lock distribution platform will be formed. Therefore, the establishment and promotion of the Lock Trade APP platform will definitely bring revolutionary impact on the current pattern of the lock market.
Platform operation model and value chain development
Xue Jian, the platform promoter, introduced the operation of the lock trade platform to crowdfunding. The purpose is to drive the integration of big data across the industry; each user can use the platform for free, and only after the transaction and task docking success is successful. The corresponding commission is charged, which also caters to the consumer psychology of paying the corresponding expenses after enjoying the benefits and benefits; at the same time, it also avoids the user's online shopping concerns.
Xue Jian said that considering the long circulation period of locks and the low opening rate, it is not enough to lock the trade platform with an APP alone; therefore, the platform carries out a comprehensive value chain design and planning, which will be in the following aspects. Platform strategy partners work together to develop:
1. Appropriately launched a million red envelopes and consumer vouchers to drive users to participate in the experience.
2. In the major cities, the “Installation After-sales Docking Forum and Star Master Installation Training Conference†was held, and the joint manufacturers were trained to issue the corresponding authorization and “Special Installation and Maintenance Engineer†certificate.
3. Joint manufacturers and locksmiths will jointly promote the series of miniature movies of the “National Locks†filmed by the locksmiths;
4. Cooperate with thousands of manufacturers to promote the “free advertising plan†by combining “Modern Lock Industry†media to ensure the continuous supply of the platform to release the installation task requirements;
5, open the national unified unlock hotline number, and launch the same number of websites , marketing QQ number 4001109145; if necessary, then apply to launch the national 5-digit unlocking short number, online and offline publicity.
6. Promote the “Smart Home Experience (Marketing and Sales) Center†in each provincial capital city, so that channels and end users can experience smart home products or order directly at the platform and center.
7. When necessary, it will cooperate with the community public security system, and the joint locksmith will upgrade its original lock store to “community security service stationâ€, and then unified decoration, unified number, uniform dressing, unified listing, unified distribution, unified management system. Such chain franchises bloom everywhere.
8. When Lock Tradelink wants to enter a certain key city, it will actively cooperate with the media, especially to activate new community advertisements for elevator buildings, and to embed the platform around consumers' home life.
Xue Jian also said that the platform cooperates with various strategic manufacturers to jointly develop the value chain of the whole network, so that the whole country can form a game of chess. Each link can drive a group of beneficiaries; even worse, it can open up the current channels and marketing environment. At the same time, each strategic shareholder can also give priority to the benefits.
The first two rounds of crowdfunding were recognized and the conference was very fruitful.
In the preparation and development of the Lock Tradelink APP platform, it has received investment from many angels in the industry. At the same time, the platform launched the Internet + crowdfunding model. First of all, it was opened to the hundred locksmith masters, and signed the platform star master/special service engineer in the form of limited partnership micro shareholder; as of the date of the press conference, 66 locksmith representatives took the lead to join the platform. On the day of the conference, Master Li Gang of Shanghai has signed an franchise contract with Xue Jian, the promoter of the locksmith micro shareholder.
In the case that the first round of crowdfunding mode was approved, Lock Tradelink continued to open equity crowdfunding mode to 30 lock manufacturers. When the platform is still in the process of preparing for the research and development, Lock Tradelink has been registered by more than 20 manufacturers. In the press conference in Shanghai, Lock Tradelink only invited several representatives from East China. However, at the press conference, it signed a joint equity agreement with Shanghai Chunan Intelligent, Shanghai Youdis, Zhejiang Ruian Lock, Shanghai Lisheng, Lingbao Technology and Saifulock.
The future of the lock trade APP platform
According to Xue Jian, the promoter of the lock trade platform, the platform will integrate industry resources and enable crowdfunding mode, not only for the recruitment of funds, but also for the integration of resources. "'Funding people + raising resources + raising funds = raising the future', really will lock the trade to become the industry's resource aggregation platform; let the locksmiths participate in the benefit to drive more teachers to join the platform, let the lock manufacturers participate in driving the brand across the country The installation task requirements, through the "transfer band" interaction, ensure that a large number of installation tasks in the first year through the platform trading and landing "Xue Jian said.
When talking about the next step, Xue Jian said that the platform will now use the funds invested by the manufacturers for the in-depth research and development, upgrade and expansion of the efficient operation team of the system, and sponsor multiple marketing campaigns. Chengdu was selected as the first sample city to take the lead in testing. It is expected to hold the “Lock Installation Docking Forum and Star Master Installation Training Conference†in Chengdu in mid-December. At the end of November, Lock Tradelink will host a more grand press conference in Shenzhen. At that time, it will invite leading news media, industry association leaders, well-known manufacturers, Shenzhen locksmith representatives, shareholder representatives, and interested investors to invest in trade. The platform's capital institutions will witness the impact of the Lock Trade Industry's Lock Tradelink APP, the birth of China's first platform for smart home services.