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Since June 15th, the container shipping industry leader Maersk has started to charge the peak season for the Asia-Europe route, which is $350 per TEU (standard box). According to the data, the Maersk container business continued to lose $599 million in the first quarter of 2012, and the increase in freight rates was seen as a means of trying to get out of the slump. The rising cost of shipping container price increases, the rising cost of transportation also means that Dongguan export enterprises are facing greater cost pressures, especially as the furniture industry in Dongguan's pillar industry, the export cost has suddenly increased a lot. The industry believes that Dongguan enterprises not only have to pay higher transportation costs, because a large number of transactions are carried out by overseas customers, freight increases or forced a large number of customers to turn to Eastern Europe, the Middle East and other markets to purchase, so that Dongguan enterprises suffered orders loss. On June 15th, the Maerskiya route began to impose a peak season surcharge of $350 per TEU (standard box). Previously, Ma Shiji Huadong and Central China President Shi Kaishen said in an interview with the media that the “peak season surcharge†is not expected to be successful, which requires the recognition of customers and the market. “And with the arrival of summer, Maersk has further improved. The opportunity for freight rates, this is just a means for Maersk to try to get out of the slump. The data shows that Maersk's container business has not yet gone out of the slump. In 2011, Maersk's container business lost $600 million. In the first quarter of 2012, Maersk's container business continued to lose $599 million. "Wool is on the sheep, no matter which party is responsible for transportation, the cost increase will eventually be paid by the enterprise." The first time after learning the news of Maersk's levy of the peak season surcharge, the general manager of Dongguan Chuanglian Furniture Co., Ltd. Wu Senlie frowned: "Now the European and American markets are sluggish, and the export volume has been much smaller than before." He introduced that Maersk is regarded as the industry's leading indicator in the ship operation industry. Which route does Maersk increase the freight rate? Other shipping companies will adjust the route freight rate accordingly. “As a Dongguan enterprise, there is no option.†“The peak season surcharge of $350 per standard box has a great impact on Dongguan enterprises.†Judong International Freight Forwarding Co., Ltd. The person in charge of the company told the reporter that at present, among the export enterprises in Dongguan, in addition to some high-precision electronic components and other products, the export volume of furniture, packaging, handbags, electrical appliances and other industrial products are mostly in standard containers. He believes that the freight forwarding company as an intermediary will adjust the order price of the enterprise according to the freight, and the final transportation cost will still be transmitted to the production enterprise. Or to the export orders of Dongguan export enterprises, on the other hand, the increase in transportation costs may also have a terrible consequence. Wu Senlie told reporters that in the furniture industry where he is located, most of the transactions are carried out by the buyer, and only in a few cases will be the responsibility of the production company, and the increase in freight costs will undoubtedly directly affect the customer's choice of orders. “After the freight rate rises, in order to avoid the high shipping cost of the route, the customer can completely transfer orders to enterprises in other regions, such as enterprises in Eastern Europe.†Wu Senlie said that although the other party is responsible for the transportation, the production enterprises are out of control. The possibility, but if the company itself is responsible, the cost is too high. According to reports, the cost of shipping will account for about 30% to 40% of the total cost of the enterprise. The person in charge of Judong International Freight Forwarding Co., Ltd. introduced more than just the furniture industry. At present, many industries are transported by foreign purchasers in the export, and the “peak season surcharge†of the Asia-Europe route is likely to force a large number of overseas buyers to choose other Regional enterprises, including emerging markets such as the Middle East, have caused the loss of orders in the enterprises. In addition, Wu Senlie told reporters that many enterprises now export their freight forwarding companies from overseas customers. The lack of voice rights also makes it difficult for some enterprises to protect their interests. The industry believes that due to the sluggish economic environment in Europe and the United States, a large number of export-oriented enterprises themselves are faced with a reduction in orders, and the increase in transportation costs may worsen the shortage of many companies.