The era of overall cabinet industrialization will approach the integration of cabinet and electricity

First, the rapid development of China's home furnishing industry. Obviously, the main driving force for the development of China's home furnishing industry in recent years has been real estate. This statement has caused widespread controversy for some time, but it was finally affirmed. Especially the fine decoration policy advocated by China in the past two years, let us see that this era is accelerating. Germany and Italy are also making kitchen cabinets. Many orders are for finely decorated kitchens, and some have reached 20 million. It is the strong drive of fine decoration that gives us full confidence in the prospects of this industry.

Second, China's domestic consumption capacity has rapidly increased. As we all know, China's GDP growth rate is currently ranking first in the world, especially along the coast, and the development of large and medium-sized cities is faster. Germany and Italy are located in Xiaoshan District, Hangzhou. This area is also very rich in the area like Suxi, Changzhou, and the Yangtze River Delta and Pearl River Delta. The economic development momentum is particularly strong.

Third, domestic consumers are strongly demanding quality. So far, I still remember the last sentence of Comrade Jiang Zemin at the 16th CPC National Congress. He said, let us work together to create a better life in the future. I heard this sentence very clearly. National leaders usually did not say so before, and now people ’s quality of life is getting more and more attention. In fact, the people are also responding to the call of the Party Central Committee and striving for the quality of life. Not long ago, the LV (world-famous luxury brand) store in the Hangzhou Department Store had a small discount for a period of time: a package of 15,000, so the counter was overcrowded. This just confirms that people usually say that the middle class is in the rising stage, and the wealthy class is slowly gathering.

The final result of market competition is that the brand is king. Just like the current home appliance distribution industry has basically completed the integration, the industry must also complete the integration. There are examples of this: refrigerators, there are only four or five well-known brands; color TVs, according to my long-term focus on their market share changes, six brands account for 94% of the market share; microwave ovens, four brands Has a market share of 97%, and the fifth and sixth places are almost gone. When an industry develops to the end, it must be monopolized by famous brands. This is an inevitable law. And the home furnishing industry will also enter this stage, people will trust the brand more and more.

Based on the above judgment, the road decoration team can close the work, they will be eliminated in the market in the near future, the integration of the home furnishing industry is an inevitable trend. Similarly, the integration of cabinet and electricity is an inevitable trend. First, the integration of technology requires the integration of cabinet and electricity. Germany and Italy are both cabinets and kitchen appliances. In the past, German and Italian kitchen appliances could not be installed in the cabinets. If these were integrated, the embedded state of the cabinets would be rough and quite laughable. Any appliance has a style, either simple, stylish, distinguished, or complicated ... differently, the style should be united, the cabinet and the electrical appliance should be united, and the integration of cabinet and electricity should be achieved at the technical level.

Second, consumers need the integration of cabinet and electricity. I have received a call from a consumer saying that the kitchen is going to be renovated at home, and the kitchen will be handed over to you. I hope that one-stop shopping and one-stop shopping can be achieved without running around. Market demand has appeared! Where is the source of power for any company? The power source is consumer demand. What consumers need, we have to provide honestly what consumers need such a one-stop service, we will spare no effort to meet.

Third, Chinese culture chooses cabinet-electricity integration. A manager of a cabinet company once said that so many manufacturers of cabinets in Europe are producing cabinets and taking the road of specialization. Siemens also produces kitchen appliances on the road of specialization. Today in foreign countries is equal to our tomorrow. This sentence is true. However, there are often many expressions that work well in the world and will change in China. Even one of the world's top 500 companies, in the face of such a huge Chinese market, in the face of China's unique characteristics, have to bow their arrogant head, do you want the market, or want your own style? Needless to say, to market!

Now the Party Central Committee advocates a harmonious world. Harmony is mutual tolerance, harmony is convergence, and harmony is the best combination between you and us. I believe that this comprehensive culture, the pursuit of perfection, the pursuit of a unified culture, also tells us that the cabinet needs integration. Many of the cabinets are from Zhejiang, some of them extend to the cabinets, and some start from the cabinets. Based on the above judgment, in the face of this trend, are you prepared for the home decorators, cabinet people, and electrical people?