Jilin Yidao Technology Co., Ltd , https://www.cniopticsqm.com
The impact period is half a year later
Most of the consumers who are currently renovating and purchasing home products are those that were purchased half a year ago or earlier. The impact of residential sales on the home industry has a certain lag, which is evident in the international financial crisis that began in 2007.
In the international financial crisis that began in the first half of 2007, the wait-and-see mood of consumers purchasing commercial housing spread, and this financial crisis directly led to the linear decline of national commodity housing in the second half of 2007. Since the end of 2007, many home improvement companies and building materials companies have begun to feel the shrinking sales. In 2008, many home furnishing companies began to lay off employees. This phenomenon is more common in small and medium-sized home furnishing enterprises. When the reporter interviewed the manager of the iconic floor, he said: "The big brand like our icon has no feeling about the regulation of the property market. If it will affect the situation, it should be half a year later!"
Inevitable law of influence
The decline in the sales volume of commercial housing has a certain regularity on the impact of the home industry, and this law has been recognized by many people in the industry. First of all, for home stores, the decline in sales is a poorly-recognized home store and a more remote home store. The well-known home stores are less affected, and some home stores have even risen against the market. For example, in the financial crisis that began in 2007, the sales of homes in Jinan, such as Ginza Home, Real Home, Oriental Home, and Red Star Macalline all increased in different degrees. Secondly, for the home building materials brand, the sales volume has fallen linearly with the third-line brand or the miscellaneous brand, and many of the first-line brands have seen growth of more than 15%. As General Manager Feng Zhenming of the nature floor said: In the financial crisis that began in 2007, our natural flooring was not a decline but a sales growth against the market. Finally, the degree of impact varies from product to product. In the financial crisis that began in 2007, the most influential factors were home decorations, home air purification systems, etc. On the contrary, home improvement items such as floors, cabinets, and wooden doors were less affected.
Strategy to deal with impact
In the financial crisis that began in 2007, many companies in the home industry closed down, which is inextricably linked to the lack of early adjustment strategies. Preparing for the crisis before the crisis comes is the consensus of many successful companies that have survived the crisis. If this is not possible, there will be no capital to survive the crisis.
In the first half of 2008, when interviewed by reporters in the first-line city of Shuiyu Road, I saw that there were no merchants operating on the third floor of many professional decoration materials. There were only a few merchants operating on the second floor. There were only a few merchants on the first floor, but many The merchant is the iron general who did not turn the lights on. A manager of Meng said: Although the rent of the building materials city is very low, many merchants have not paid rent for half a year, and many of them are ready to withdraw. Coincidentally, in the first half of 2008, when reporters interviewed in the first line of Yan Xin Road, they saw that there were even a lot of booths on the first floor of several home stores.
Since the implementation of the New Deal in the Ten New Property Markets of the New Country, financial policies and local policies have been introduced. The series of policies has led to a decline in the confidence of buyers and a wait-and-see atmosphere. It is understood that the New Deal led to the decline in residential sales in major cities across the country in May. The decline in residential sales will inevitably affect the downstream industry of the home industry, and senior managers in the home industry are all worried.