The rise of the new building materials industry in the second half

With regard to the development of the new building materials industry, it is necessary to promote the development of new types of building materials also continue to break through, since the beginning of 2010, the home building materials market can be described as "up" sound all over, this "price increase" trend will be staged almost every year, and in the follow-up There has been no significant upward trend in market expectations. This price increase is also considered to be a hype for year-end promotions, but for a ten-year-specific market atmosphere, this seemingly speculative behavior implies a general trend.

Some building materials dealers who are in favor of the view that the price of home building materials has become a major trend, said, “In the past year, most building materials distributors have survived the sales of Rangli, and the market gradually recovered after the year and slightly increased. The price is reasonable and reasonable." In addition, in the new year, the economic recovery is gaining momentum. The demand for the raw materials market will inevitably increase, raw material prices will increase, and labor costs will increase. This means that the production costs of enterprises will increase, and the prices of the products will inevitably rise.

The booming real estate market, rising energy prices, rising raw material prices, and scarcity of products, as well as rising prices in logistics, make home building materials companies feel pressure in the future of marketing. The excess expenditure brought by these external pressures is bound to be passed on to the price of the product. Therefore, it can be said that the price increase of home building materials is an inevitable trend. Of course, the price increase of the product will certainly bring about a big impact on the marketing of the company.

However, despite the reasons for price increases, there has been no large-scale price increase in the market. Businesses are mostly in the wait and see, businesses are fully aware that rashly price increases are not a good thing, product prices will reduce the overall sales of products, product sales will also reduce the sales of the next market layout.

In recent years, the home building materials industry has frequently set off a frenzy of price increases. The news of price increases also appears from time to time, and in fact, due to the market environment and the current status of industry development, the price of home building materials has not entered the market as expected. Following such a law of development, the seemingly inevitable “price increase” wave is like the customary hype of the end of the year.

According to industry sources, with the scarcity of raw materials, such as the floor, as well as higher operating costs, such as ceramics, building materials prices change every year is normal. However, the merchant has not yet received official price increases from the manufacturers, or has deliberately rumors that the price increase is indeed suspected of making a comeback. With the arrival of Golden Week, the highly competitive building materials will be put more on lowering price promotions. The price adjustment in the near future is unlikely. .

There are also businesses that whether the price of home building materials is not only closely related to the price of raw materials, but also closely related to the overall real estate market trends and the actual decoration market demand. In response, Zhu Handsheng, president of the Nanjing Decoration Industry Association, said: “The Nanjing home building materials market has concentrated thousands of high-, medium-, and low-end building materials, but there are not many companies that really have market competitiveness. It's very powerful, not to talk about price increases."

Therefore, the initiative to increase prices in 2010 is still in the hands of various home building materials companies. If companies can absorb all kinds of cost increases, they can not rise; if the price increases, as long as the market recognizes, it is also the company's marketing innovation ability The company is constantly developing new types of building materials and building materials markets, opening up more market development opportunities and unlimited business opportunities.