Wenzhou won the title of "Chinese Footwear Export Base"

A few days ago, China Light Industry Arts & Crafts Import & Export Chamber of Commerce and Wenzhou Municipal Government held the signing and unveiling ceremony for the "Jointly Established China Footwear Export Base" at the Shangri-La Hotel, Wenzhou. Wenzhou was awarded the title of "Chinese Footwear Export Base" by the China Light Industry Arts & Crafts Import & Export Chamber of Commerce.

According to the cooperation agreement signed by the two sides for the construction of the “Chinese footwear export base”, the Chamber of Commerce is responsible for providing export base companies with information on the production, trade, and technology of domestic and foreign related products; it coordinates and supports the export business activities of Wenzhou shoe enterprises. Organize export base companies to participate in domestic and foreign exhibitions and other trade activities; inform export bases of foreign trade remedy measures against our products, hold training and conferences on foreign trade remedy measures, and report on foreign trade barriers, and set up export bases on the website of the chamber of commerce In the “Case and Service” conference of the chamber of commerce, we publicized and introduced the situation of base companies and their products, promoted brand strategy, formulated related product export standards, organized experts to carry out quality assessment on export base products, and recommended quality products to government departments and the society. Wait. Wenzhou City will give full play to the radiation effect of the export base, increase the support of technology, brand, market, and information, lead the transformation and upgrading of shoe leather enterprises, expand the market, and truly make the “Chinese shoes capital” a national-level regional brand. The Chinese footwear export base will be built as a demonstration base for transformation and upgrading of foreign trade.

Wenzhou is one of the birthplaces of the Chinese shoe leather industry. During the past 20 years of reform and opening up, Wenzhou shoe leather industry has gradually formed a regional industrial cluster with independent brands gathering, complete industrial facilities, and well-developed marketing network. In 2010, Wenzhou shoe leather industry completed a total industrial output value of 78 billion yuan, achieving a total value of 3.740 billion US dollars worth of footwear exports.

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