Why is the brand of low-end flooring products so popular?

During 315, the reporter visited the building materials home store in Chengdu Xinjin District, the store business love distribution scattered and no rules, due to the dispersion of the market led to mixed business, some areas of business is better, some locations are relatively deserted. Among them are some well-known floor brands. How about their sales? Let's take a look at the Xiaobian Jiuzheng Building Materials Network.

The reporter saw at the Shengda floor sales office that there was a constant stream of customers asking and picking products, and even some workers waiting for the payment had to wait patiently outside the store. During the interview, the reporters and Shengda salesmen had a simple exchange. With Shanda's good consumer reputation, in the small peak season of home improvement in March each year, customers who choose to buy flooring in Xinjin are also more than usual. However, most of the customers who enter the store stay in the low-end product line, and their preference is basically solid wood flooring. .

Although people’s living standards and incomes continue to increase today, most families belong to middle-income families. At home, they want to have a choice in the brand and want to pick better quality products. Therefore, the low-end products of big brands become consumers. First choice, this will not only satisfy the small vanity, but also reduce the expenditure to a certain limit. Perhaps this kind of floor marketing trend will become a must for floor companies to occupy the second and third-tier markets.