Furniture online shopping has become a consumer trend

Online shopping breaks through the barriers of traditional commerce, and it has great appeal and influence to consumers, businesses, and markets. It is undoubtedly the ideal model for achieving "multiple wins" in the new economic period.

People in the e era can "shop" at home, ordering is not limited by time, and can buy goods that are not available locally. From ordering, buying to door-to-door, there is no need to visit the site in person. One thing is that the price of the general network is relatively cheap, and the quality is also guaranteed. Online shopping has become the most popular and most suitable shopping method for fashion people today. But we must also see that there are certain risks in online shopping, and you will encounter consumer traps if you are not careful.

Through a 2-week online survey, a well-known website reached three conclusions:

1. 40% of netizens have experience buying furniture and building materials online.

2. 97% of netizens recognize online shopping.

3. The biggest attraction of online shopping is "low prices", accounting for 24%

The current situation and prospects of furniture online shopping

Obviously, from the survey data, most (60%) consumers are still accustomed to offline purchasing behavior, and the proportion of online shopping population is relatively weak, which is closely related to the entire household industry network process, although whether it is C2C or B2C The development of online shopping malls is rapid, but home furnishing companies only collectively developed online shopping business in the second half of 2008, and the market environment is not very mature yet to be cultivated.

In addition, a large part of the target customer base of home building materials is relatively old, and this part of consumers has little trust in online shopping; in addition, most home products are non-standardized semi-finished products, and online sales are mostly completely finished products, so home furnishing The sales of building materials in online malls need to be further discussed and explored.

Furniture online shopping will also encounter the problems encountered by ordinary home building materials in online mall sales. In addition, it also faces two obstacles.

First, it is fundamentally different from general commodities in that in addition to functional requirements, furniture products have more decorative requirements, in addition to the quality requirements of the products themselves, they also have requirements for integration with the home environment. The first hurdle of furniture e-commerce is here: books, digital products, cosmetics, clothing and other small items are suitable for online shopping. However, large items such as furniture do not have the real feeling of touching and seeing reality. Especially when it is impossible to know what kind of effect the furniture will be placed in your own home, paying for the purchase is undoubtedly an "adventure game for adventurers." Virtually creating the actual effect of placing furniture products on owners on the Internet is undoubtedly the definitive weapon created by furniture net vendors in response to the needs of owners and netizens.

Second, from the day of its birth, e-commerce has focused on saving social costs and optimizing resource allocation. By saving inventory, saving product display space, saving shopping guides, saving distribution and other intermediate links, modern e-commerce means will effectively save resources and provide consumers with a convenient, fast and low-cost consumption experience. However, furniture products are generally larger and heavier, and their distribution and installation require professional and systematic support. Generally, small merchants deliver goods through express and logistics companies, which is not reassuring. In addition, furniture is a product with a long service life, and consumers are particularly concerned about after-sales service. Therefore, can a series of comprehensive service issues around quality, after-sales, distribution, and installation be supported by localized systems, which is The second hurdle of direct furniture network.

How to break through the barriers of furniture online shopping, and how to find your own sales model in the competition that has not been completely completed, this is both a cruel challenge and a rare opportunity. Different companies have different strategies to operate the website independently or to leverage the influence of the strong website audience.

Xinju.com: Revolutionary model of direct furniture network

The "Home Commodity? Homekoo" furniture mall jointly established by Xinju.com and the leading furniture brand Shangpin Zhaihai has grasped the essence of the e-commerce economic model. After market testing, the price system and service system of its furniture network direct sales model have matured , Successfully obtained high recognition and support from the Ministry of Information Industry.

On Xinju.com, owners and consumers can obtain genuine low-cost goods and complete services. "Mass customization" first strictly controls the production cost from the source of the production process, and the e-commerce-managed network platform greatly saves the cost of the intermediate channels. Therefore, saving 40% on Xinju.com is not a marketing method, but e-commerce The brand new model brings a brand new price system. In addition, Xinju.com has produced tens of thousands of living space solutions for all types of houses on the market. Through the world's cutting-edge digital virtual reality technology, sofas, dining tables, wardrobes and other single pieces of furniture are placed directly in consumers' homes. With a key click, the owner can see the effect of placing furniture on his own home, and the experience function of the network exhibition hall can be perfectly realized. As a result, Xinju.com's price-to-purchase experience gives the furniture network a brand-new sense of disruption.

With the support of more than 300 stores across the country, these free service terms such as free telephone consultation, free on-site measurement, free design solutions, free distribution and installation, etc., are an integral part of the new home network service system, which has created an online era for owners The new experience of furniture online shopping: buying furniture can be as simple as clicking the mouse. Through the online platform and online and offline integration of stores across the country, Xinju.com has completed the successful combination of furniture marketing and e-commerce at the business model level, which not only saves the cost of social resources, but also provides consumers with real low-cost furniture products. Reassuringly improve services, build market competitiveness, and become a successful pioneer in the field of furniture e-commerce.