Hooker furniture promotes the development of low-end product lines

Customization must be unattainable, and the price must be average service? In the overlapping part of these two markets, there may be a breakthrough. The Hooker furniture is aimed at this market segment.

 

It is undeniable that IKEA is a leader in providing affordable sofas , but at the same time it also means that the sofas in neighboring houses may be exactly the same as yours. The Hooker furniture hopes to make the furniture unique, and let ordinary consumers also feel the charm of orphan furniture, thereby promoting the development of the low-end product line of Hooker furniture.

 

It is understood that according to data from the US market research agency IBISWorld, the annual retail revenue of the US furniture industry reaches 65 billion US dollars, and the top four furniture retailers account for 12.3% of them.

 

 

At present, the sofas sold in the market are divided into two categories: one is sofas with high-quality services and high price level provided by small-scale and boutique furniture stores, and the other is cheap but non-customized ones provided by large dealers. service. And Paul Toms of Hooker Furniture said, "While continuing to maintain good management of high-end products, we are also actively providing better and more cost-effective products."

 

Nowadays, Hooker furniture wants to succeed in the overlapping part of the two markets that value price and service, that is, a combination of high cost performance and excellent service. Furniture fans have learned that Hooker Furniture is launching a special customization program called "So You!", Which can meet customers' own choice of sofa, chair and other furniture styles, choose which leather to use, specify furniture legs and other details, Can be delivered to home within 4 to 5 weeks. So far, Hooker Furniture has 80 stores in the United States that can provide this service. It is believed that the "So You!" Program will help Hooker Furniture increase customer satisfaction and increase the revenue of its stores.

 

Although this plan is to provide customers with affordable custom furniture, Hooker furniture executives also said that the price of leather has increased a lot in recent months, and these costs will be passed on to customers. Therefore, if you want to customize a black leather sofa With the red decoration, be prepared to pay more. (Editor: Peter)