The 8th Beijing Home Expo in spring 2012 was held in March

From March 23 to 25, 2012, the 8th Beijing Home Furnishing, Decoration and Building Materials Expo 2012 (referred to as the 8th Beijing Home Expo 2012) will be held in the Beijing National Agricultural Exhibition Hall. By then, the capital will blow up the most popular decoration special storm in 2012.

New Positioning Rebranding of Beijing Home Expo

In 2011, the competition in the home furnishing, decoration and building materials market was intensified, the entire market environment has undergone fundamental changes, and consumer demand has become increasingly diversified and personalized. Faced with such a complex market environment, the organizing committee of the 8th Beijing Home Expo in 2012 repositioned itself with a "zero return, leapfrog mentality" and rebuilt with a brand-new mentality. In the coming 2012 spring decoration season, Merchants, distributors and consumers build high-quality exhibition platforms. According to reports, "low carbon", "smart" and "brand outlets" will all be well reflected in the 8th Beijing Home Expo in 2012.

The "Beijing Home Expo" is ready

The relevant person in charge of the 2012 Beijing Home Expo told reporters that this year's Beijing Home Expo will vigorously promote the new technologies, new energy and new products in the home building materials industry and pass on the future trend of home improvement to consumers. At the 8th Beijing Home Expo in 2012, not only the brand outlets, but also the vane of the home improvement trend. In addition, the "Beijing Home Expo" is also well-prepared. We will put more than 50 authoritative media organizations in the alliance and millions of advertisements in the eighth Beijing Home Expo 2012 . Publicity reports will affect end consumers the most widely; at the same time, we also provide exhibitors with half-year promotion opportunities beyond the three-day exhibition, and realize the three-dimensional integrated operation mode of "exhibition, promotion, and sales" of exhibitors to achieve a win-win situation. " Ms. Liao, Marketing Manager of Beijing Dehui Exhibition Co., Ltd., the organizer of the 8th Beijing Home Expo in the spring of 2012, said.

At the same time, the brand home improvement voluntary consultation meeting and the China Wedding Expo were held to achieve the customer overlay effect.

In the spring of 2012, the 8th Beijing Home Expo Alliance will gather resources from all parties and gather industry strength to focus on building a B2C advantage platform for the home improvement and building materials industry. Transformation and upgrading, market breakthroughs and guide consumers to make positive contributions to low-carbon life and healthy consumption.

It is understood that the 8th Beijing Home Expo in the spring of 2012 has an exhibition area of ​​20,000 square meters and 1,000 standard booths. The exhibits cover the entire home furnishing industry chain and are divided into home design areas (decoration companies), boutique sanitary wares, ceramic areas, cabinets and kitchens. At the same time, the eight major exhibition areas such as the equipment area, the wooden door floor area, the ceiling curtain area, the home comprehensive area, the home appliance comprehensive area, and the trend display area will hold the brand home improvement voluntary consultation meeting at the same time. .

The relevant person in charge of the organizing committee of the 8th Beijing Home Expo in the spring of 2012 introduced that the investment promotion work of the Beijing Home Expo is currently in progress, and domestic well-known home furnishing , home improvement and building materials brands have entered the Beijing Home Expo in succession. According to the organizing committee, the organizing committee will work with Home Expo exhibitors for the majority of consumers a new experience, new technology and new services, and will also bring huge benefits to repay the majority of consumers have been Support for participating companies and the Beijing Home Expo . For more information about the exhibition, please visit the official website of the exhibition: Check it out, or follow Sina "Beijing Home Expo Official Weibo."

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