The Dongguan factory which was underestimated! But there are at least four prestigious furniture, tiles and hardware brands!

In a habitual impression, Dongguan was regarded as a “world factory” by the outside world . Famous brands including Nokia and Samsung had established factories here. Later, Huawei even established a new base in Songshan Lake, Dongguan.

In those years, it was a hot spot for many young people to pursue their wealth dreams.

Liu Dacheng wrote this lyric in "Dongguan Dream Factory": "The city is very large and narrow, and it cannot tolerate it. The dream is very beautiful and thin, and it cannot withstand wind destruction."

There is also a saying that the national clothing 1/5 Dongguan made, 1/10 of the world's sports shoes made in Dongguan, 1/5 of the computer made in Dongguan, Dongguan traffic jams, global out of stock.

After experiencing the anti-vice riots in the past few years, Dongguan was pushed to the cusp of the storm. Coupled with the closure of some factories later, the glory that was once owned has been questioned.

In fact, we might underestimate Dongguan. Behind the factory, this land also incubates a number of famous brands, such as the famous underwear retailer City Beauty, which sells the global top 5 OPPO, vivo, and Shenzhen Stock Exchange. Listed on the board Jianlang hardware and so on.

At least in the pan-family industry, there are mouss, Marco Polo, Jianlang hardware, model furniture and other head brands started from Dongguan.

【one】

Looking at many of the architectural ceramics industry heroes, if you want to list the top ten brands, aesthetic ceramics is undoubtedly on the list.

Speaking of aestheticism, many outsiders may not understand it, but when it comes to Marco Polo tiles, people who don’t know it should not be too many.

Marco Polo is the core flagship brand of Aestheticism. It also has another L&D brand. Even if it fails to reach the front line, it can also occupy seats in the second-tier echelon.

Presumably, we all know that the first-line ceramic brands in China are mostly concentrated in Foshan, there are always a few exceptions, such as Nobel ceramic tile in Hangzhou, this beautiful ceramic is in Dongguan, said it is a new business card in Dongguan, the slightest Nor is it exaggerated.

The current Marco Polo tile, official website information shows that there are more than 4,000 stores, more than 380 patents, Internet influence in the building ceramics industry, should be able to be ranked in the top three .

【two】

If you give the mattress brand a ranking, the top three, mousse is capable of finalists.

Its difference from Xilinmen is not obvious. Mousse Mattress has 650,000 entries and Xilinmen has more than 270,000. However, Xilinmen had already been listed on the Shanghai Stock Exchange as early as 2012. In 2017, it achieved a revenue of RMB 3.1 billion. Mousse has no public revenue, and according to the degree of attention, the scale of revenue is unlikely to be small.

Not far behind, Mousse is also a company in Dongguan. The public information shows that the company is headquartered in Dongguan Houjie Shuanggang Shanghuan Industrial Zone.

Speaking of Houjie, presumably the people in the furniture circle are familiar with it. The root furniture exhibition in Dongguan is basically opened every year in Houjie Town.

Mousse's establishment time is not too long. It was founded in 2004, and this year is only 14 years, so that the current scale can be regarded as a legendary brand in the mattress industry.

Some people may not yet know the muse, but the image of that pipe father often appears in the high-speed rail or the airport, it is estimated that has deepened into your mind.

According to public information, Mu Si claiming more than 3,000 worldwide shop, there's a song Diya, Cage, 3D, 0769, V6, Sofina, love Dickey, reminder cards, Sili Desai and other sub-brands, Diversification is quite different from other companies that started in the mattress category.

Looking at the situation before the target, Mousse took a brand new road to innovation and was more successful.

In the industry of mattresses and even the entire cooker industry, mousse is also very successful when it comes to snapping at the high end. In general, the high-end mattress brands that people can think of for the first time are often muse. one. There are several points worth learning from peers:

1. Foreigner's pipe father, giving people the illusion of imported brands. In the early years, imports were always high-end, and even though consumer perception has changed, this illusion has been passed down and a good start has been made.

2. In the past few years, the European “Sleep Culture Journey” was started. For several years, combined with Europe, it was helpful for high-end cognition, and later it became a global sleep culture tour.

3, 8 years ago cooperation with Lamborghini cooking equipment, just look at a few names Lamborghini, has been unable to use high-end description, and directly look at the level of top luxury.

【three】

Dongguan's home building materials brand, model furniture is still considered a head force.

The founding time of the model is one year earlier than the muse. There are many types of products, such as the living room, bedroom, dining room, wardrobe, cabinet, home textile, and soft clothing. Now the whole house is customized as the core business section, and its positioning has been comprehensive. Turns to "Housewide Customization, Custom Home Furnishing."

In the brand area, model models claim that there are more than 2,000 specialty stores and have a certain market in Europe, America, Southeast Asia, and the Middle East.

Since it is not a listed company, it can't accurately know its revenue scale, but you can refer to some other indicators. There are 330,000+ entry items for model furniture and 660,000+ entries for all friends' furniture items. 290,000 +, Gu Jia home has more than 870,000, Qu Mei furniture was 130,000 +, it is estimated that many people can not think of, model furniture brand words have viewed more than Qu Mei.

Compared with Marco Polo and Mousse, the model is relatively groundless in propaganda, and there is not a lot of consistent and generous masterpieces. According to inquiries, in recent years, model homes have only a few outstanding cases. Shop, push smart hardware and more.

In addition to the above companies, in the building materials, furniture and decoration industry, Dongguan also has Jianlang Hardware. In 2016, it was listed on the SME Board of the Shenzhen Stock Exchange. This company mainly makes door and window curtain wall hardware. It owns “Jianlang” and “Jianyijia”. "In the hardware industry, such as the Ge brand, in 2015, revenue exceeded 2.3 billion yuan, and net profit reached 210 million yuan. By 2017, revenue will exceed 3.1 billion yuan, and the growth is still relatively good.

The reason for taking out toughness is not only the size of its revenue, but more importantly the company. It pays great attention to patents. There was one data in 2016. At that time, there were 525 domestic patents and 36 foreign patents. There are 368 national and foreign registered trademarks. Behind the patent, in fact, can not be separated from the emphasis on R & D and investment.

In the pan-home industry, there are some well-known brands in Dongguan. However, the scale and influence of the revenue cannot occupy the head position. The most dazzling are the mousse and Marco Polo tiles.