What should the paint industry do not “mong” during the peak season?

The coatings industry has experienced a period of development and has gradually matured. At present, the development of the coatings industry is not optimistic, the market is weak, and many paint stores are difficult to welcome a consumer one day. Long before the Golden Nine and Silvers came, many companies have begun to grind their hands, and they are ready to show their talents in September and October. But in fact, the paint market did not appear as hot as in previous years, and it can even be said to be relatively sluggish. For this situation, some people think: "The coatings industry market is gradually picking up"; others believe that: "The development of the coatings industry is difficult to go back to prosperity," and there are different opinions. But no matter what the paint market is, companies should not give up, only work hard to know that it will not work. In short, companies should play their part and adjust their strategic strategies.

“Frozen three feet, not a cold day”, the main reason for the lack of prosperity in the paint sales season comes from the following three points:

The second reason why the coating industry is not prosperous in the peak season - serious product homogenization

The homogenization of products in the coatings market is serious. Some small and medium-sized coatings companies lack innovation. When they see other brands of paints and new products, they sell well and compete to imitate them. As a result, the products in the entire coating market have seen the past. At the moment, the consumption cluster of coating products has changed, focusing on the post-80s and 90s. Their demand for coating products has improved with the times, step by step, and they have become more inclined to individualized design.

The second reason why the coating industry is not prosperous in the peak season - the normalization of promotional activities

Only after the paint merchants found that the promotion activities could increase the sales volume of the products, only the promotion activities that appeared in the industry big festivals frequently appeared in the consumer's field of vision for various reasons. In this regard, the promotion activities of the paint products were normalized. The emergence of the consumer caused aesthetic fatigue, and ultimately led to market weakness.

Although the coatings industry does not belong to the service industry, when it deals with consumers, it has formed a relationship between service and service. Due to the lack of supervision of industry standards, pre-sale, sale and after-sales services of the coatings industry, All are independently arranged by the enterprise, which adds to the inconvenience of the industry chaos. Individual merchants are attentive and thoughtful before the consumer pays; can paint the service first and second, the paint company is some more forward-looking paint Enterprises will never neglect the attitude towards consumers and seriously do every job.

In general, there are many reasons for restricting the development of the coatings industry. Enterprises should accelerate the pace of innovation to improve product quality and thus enhance product competitiveness. Only in this way can enterprises achieve the "myth" of contrarian growth.

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Label: What should the paint industry do not “mong” during the peak season?

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